Presenting student gesturing at bar chart

Business Administration, B.S. – Marketing

Begin your career as an impactful marketer by learning to analyze marketing data and formulate strategies that best position organizations’ products and services in the global marketplace.

What You’ll Learn

The AACSB-accredited Business Administration, B.S. with a Marketing concentration will help you learn how to design and implement effective marketing strategies, identify new product opportunities, assess distribution systems, and analyze and evaluate global trends.

You’ll work with the latest technology in almost all of your classes, which you can put to work in the real world through internships and practicums with innovative companies in New York City and beyond. You’ll also solve specific problems for real companies through various competitions, including New York Tech’s Broadridge Challenge and the College Fed Challenge.

Upon completion of your B.S. degree, you’ll be able to:

  • Demonstrate competency and make decisions in all functional business disciplines.
  • Use technology as a decision support tool in business.
  • Conduct and utilize research to support business innovation.
  • Integrate functional disciplines together to effect sound policymaking and business planning.

Employers

  • Aetna
  • American Marketing Association
  • Microsoft
  • Nationwide
  • New York Daily News
  • New York Islanders
  • Revlon
  • Samsung Electronics
  • TV Asia

Career Options

  • Advertising Director
  • Chief Marketing Officer
  • Event Manager
  • Marketing Research Analyst
  • Media Buyer
  • Public Relations Strategist
  • Retail Manager
Kaela Bell

Intern

Kaela also put her studies and leadership skills to use over the summer of 2019 when she interned at Mikkeller Brewing NYC at Citi Field in Queens, N.Y.

LEARN MORE
Leigh McManus Clark (B.S. '03)

Non-Profit Marketing

A marketing specialist at Salesforce, Leigh’s passion for giving back has garnered national media attention and a TedX appearance after she founded Kindleigh.

LEARN MORE
Mikah Sellers (M.B.A. '05)

Chief Digital Officer

At Grafik, one of Washington, D.C.'s premier marketing and advertising firms, Mikah develops innovative digital marketing campaigns for clients like Honda and the Cystic Fibrosis Foundation.

LEARN MORE

“Our academic programs aim to educate students on…globalization and the resulting increase in market diversity; opportunity for innovation that derives from these expanded opportunities; and the power of technology’s transformational effect on business within this environment.”

Jess Boronico, Ph.D.

Dean, School of Management

Exceptional experiences.
Outstanding outcomes.

$32,589

MORE+

94%

Top

99%

Accredited

AACSB badge

The School of Management's Bachelor of Science programs are accredited by AACSB International (The Association to Advance Collegiate Schools of Business).

How You’ll Succeed

Upon graduation, you’ll be ready to start your career in management or pursue graduate studies. You’ll have the skills to:


  • Design and implement an integrated marketing communications strategy and program.
  • Assess a marketing distribution system and a retail marketing mix.
  • Identify new product opportunities and manage the product life cycle and systematic product development process.
  • Organize, measure, and analyze relevant marketing information to provide recommendations for marketing decision making.
  • Evaluate global macro-environmental trends and their impact on the elements of marketing strategy and programs.
AACSB badge

Accredited

The School of Management's Bachelor of Science programs are accredited by AACSB International (The Association to Advance Collegiate Schools of Business).

Do. Make. Innovate.

Virtual Discovery Day (for High School Students)

August 07, 2020 | 03:00 pm - 04:15 pm

Learn more about New York Tech's undergraduate programs, the admissions and financial aid process, and more in this virtual information session.

See Additional Events »

Virtual Success: New York Tech Celebrates Its 59th Commencement

June 22, 2020

New York Tech’s 59th annual commencement enabled graduates, families, friends, faculty, and staff to tune in to a stream that included celebratory speeches, the conferral of degrees, and individual school and college ceremonies honoring each graduate and recognizing student awards and honors.

See Additional News »

Related Programs