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Business Administration, B.S. – Marketing

Begin your career as an impactful marketer by learning to analyze marketing data and formulate strategies that best position organizations’ products and services in the global marketplace.

What You’ll Learn

The AACSB-accredited Business Administration, B.S. with a Marketing concentration will help you learn how to design and implement effective marketing strategies, identify new product opportunities, assess distribution systems, and analyze and evaluate global trends.

You’ll work with the latest technology in almost all of your classes, which you can put to work in the real world through internships and practicums with innovative companies in New York City and beyond. You’ll also solve specific problems for real companies through various competitions, including New York Tech’s Broadridge Challenge and the College Fed Challenge.

What makes our program special?

  • Only 5% of business schools worldwide have earned AACSB accreditation.
  • Our strong alumni network of 100,000+ includes leaders in all industries.
  • Progressive curriculum development ensures our program remains contemporary and competitive.
  • Our Triple Platforms of Excellence extends learning beyond the classroom to give you the professional and personal skills you’ll need to succeed.

Upon completion of your B.S. degree, you’ll be able to:

  • Demonstrate competency and make decisions in all functional business disciplines.
  • Use technology as a decision support tool in business.
  • Conduct and utilize research to support business innovation.
  • Integrate functional disciplines together to effect sound policymaking and business planning.

Thinking about transferring to New York Tech? Take advantage of our rolling admissions and generous transfer credit acceptance policy and begin taking upper-level business courses right away!


  • Aetna
  • American Marketing Association
  • Microsoft
  • Nationwide
  • New York Daily News
  • New York Islanders
  • Revlon
  • Samsung Electronics
  • TV Asia

Career Options

  • Advertising Director
  • Chief Marketing Officer
  • Event Manager
  • Marketing Research Analyst
  • Media Buyer
  • Public Relations Strategist
  • Retail Manager
Leigh McManus Clark (B.S. '03)

Non-Profit Marketing

A marketing specialist at Salesforce, Leigh’s passion for giving back has garnered national media attention and a TedX appearance after she founded Kindleigh.

Mikah Sellers (M.B.A. '05)

Chief Digital Officer

At Grafik, one of Washington, D.C.'s premier marketing and advertising firms, Mikah develops innovative digital marketing campaigns for clients like Honda and the Cystic Fibrosis Foundation.

Kaela Bell


Kaela also put her studies and leadership skills to use over the summer of 2019 when she interned at Mikkeller Brewing NYC at Citi Field in Queens, N.Y.


Exceptional experiences.
Outstanding outcomes.







AACSB badge

The School of Management's Bachelor of Science programs are accredited by AACSB International (The Association to Advance Collegiate Schools of Business).

How You’ll Succeed

Upon graduation, you’ll be ready to start your career in management or pursue graduate studies. You’ll have the skills to:

  • Design and implement an integrated marketing communications strategy and program.
  • Assess a marketing distribution system and a retail marketing mix.
  • Identify new product opportunities and manage the product life cycle and systematic product development process.
  • Organize, measure, and analyze relevant marketing information to provide recommendations for marketing decision making.
  • Evaluate global macro-environmental trends and their impact on the elements of marketing strategy and programs.
AACSB badge


The School of Management's Bachelor of Science programs are accredited by AACSB International (The Association to Advance Collegiate Schools of Business).

Do. Make. Innovate.

Student Profile: Melanie Jelen

New York, NY | September 01, 2021

Master’s candidate Melanie Jelen (B.S. ’20) is the recipient of the 2021 Women Economic Developers of Long Island Madeline Orsini Scholarship. She spoke to The Box about the award and her plans for the future.

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