Digital

Our websites should make it easy for people to find what they need, understand what we offer, and take the next step. Begin with the needs of the visitor and organize content around the questions and tasks that bring them to our sites.

Put the visitor first.
Consider what people came to accomplish and make that information easy to find.

Keep it focused.
Prioritize useful, current content and remove information that no longer serves a clear purpose.

Create consistency.
Follow university standards for design, navigation, content, and brand identity so that experiences feel connected across nyit.edu.

Design for every screen.
Consider the experience across desktop, tablet, and mobile, with particular attention to how content works on smaller screens.

Web Governance

For complete standards, roles, and requirements for managing the university’s website, view the Web Governance Policy.

Good digital content helps people accomplish something. Write and organize pages around user needs rather than internal structures, processes, or terminology.

Lead with what matters.
Put the most useful information first and make next steps clear.

Make content easy to scan.
Use descriptive headings, concise paragraphs, and lists where appropriate.

Use meaningful calls to action.
Link text should clearly communicate what happens next. Avoid vague language when a specific action or destination can be named.

Keep content current.
Review pages regularly and update or remove outdated information.

Accessibility is an essential part of creating an inclusive digital experience. Content should be created so that people can access and understand it regardless of the technology or method they use to navigate our sites.

Use a clear heading structure.
Organize content with descriptive headings in a logical order.

Write meaningful links.
Link text should make sense on its own and describe the destination or action.

Provide text alternatives.
Use appropriate alternative text for meaningful images and captions or transcripts for multimedia when required.

Consider more than color.
Do not rely on color alone to communicate meaning or distinguish information.

Keep documents accessible.
PDFs and other downloadable materials should meet accessibility requirements before they are posted.

Images and video should add meaning, not simply fill space. Choose authentic, high-quality content that supports the story being told and reflects the people and experiences of the university.

Choose images with purpose.
Use visuals that reinforce the content and help audiences understand or experience the story.

Optimize for digital use.
Prepare images and multimedia appropriately so they maintain quality without unnecessarily slowing the experience.

Plan for different screens.
Choose compositions that can adapt to responsive layouts and different crops.

Make media accessible.
Provide appropriate alternative text, captions, transcripts, and other accessibility support.

Our brand should remain recognizable across social channels while allowing content to feel natural to each platform and audience.

Be recognizable.
Use approved names, profile images, visual elements, and other brand assets.

Be human.
Write for the people you’re trying to reach and use the conversational nature of social media appropriately.

Be purposeful.
Share content that provides value, tells a story, or encourages a meaningful action.

Adapt to the channel.
The message and tone may change by platform, but the underlying voice and identity should remain consistent.