Brand in Action

Approved templates make it easier to create polished, brand-aligned materials while maintaining consistency across New York Tech.

Marq Templates
Marq provides customizable New York Tech templates for commonly created materials. Because access is limited to licensed users, visit the Marq page to learn more about available templates and access.

Learn About Marq

Additional Templates & Assets
Additional approved templates, logos, photography, and brand assets are available in Aprimo. If you already have an Aprimo account, access the Digital Asset Management system directly. New users can learn how to request access and get started on our Aprimo information page.

New York Tech-branded apparel and merchandise should present the university identity consistently and professionally. This includes shirts and other clothing, giveaways, promotional products, and items produced for schools, departments, programs, events, or initiatives.

Use Approved Artwork
Use only current, approved New York Tech logos and artwork. Do not recreate, redraw, modify, or embellish university marks. Approved assets are available in Aprimo.

Color & Reproduction
Choose product and imprint colors that provide sufficient contrast and allow the New York Tech identity to reproduce clearly. Refer to the Color guidelines for approved brand colors.

School and Department Identification
When a school, department, office, or other unit needs to be identified, follow the approved logo and naming conventions rather than creating a separate logo or graphic treatment.

Vendor Production
Provide vendors with approved artwork rather than asking them to recreate a logo from a website, screenshot, or existing item.

Branded materials used at events, conferences, recruitment activities, and other university programs should create a consistent New York Tech presence.

This can include banners, table coverings, signage, displays, giveaways, printed materials, and other promotional items.

Keep the Brand Visible
Make sure the New York Tech identity is clearly represented and remains legible within the application.

Keep It Simple
Avoid crowding materials with multiple logos, competing graphics, or unnecessary visual elements. When several university units are involved, don’t create a collection of competing unit logos.

Use Current Assets
Use approved artwork from Aprimo and follow the relevant logo, color, typography, and visual guidelines for the application.

Use approved New York Tech templates when creating presentations and other university communications. Templates provide a consistent foundation while allowing content to be adapted to the needs of the audience.

Presentations
Begin with an approved presentation template and maintain the established typography, colors, logo placement, and overall visual structure.

Everyday Communications
For materials that do not have a dedicated template, apply the core brand standards consistently rather than creating a new visual identity for an individual school, department, program, or initiative.

Find Templates
Check Marq and Aprimo for available templates and current assets before creating materials from scratch.

Not every application can be addressed by a set of guidelines. Strategic Communications can provide guidance when you are developing something new, working with an outside vendor, or are unsure how the New York Tech brand should be applied.

Contact Strategic Communications for help with brand usage, creative direction, or projects that fall outside the examples provided in these guidelines.