The New York Tech Brand
New York Tech is a community of doers and makers—people who turn ideas into action and possibilities into progress. Our brand reflects that spirit and the many people, places, and experiences that shape our university.
How we present ourselves matters. A clear and consistent identity helps people recognize New York Tech and understand what we stand for, wherever they encounter us.
This guide provides a shared approach to representing the university while giving our community room to tell the stories that are uniquely ours.
Voice & Messaging
Find the words to communicate with clarity.
Visual Identity
Explore the elements that shape our identity.
Athletics
Apply our athletics identity with consistency.
Digital
Bring the brand to life across digital channels.
Brand in Practice
See how the brand takes shape in the real world.
Resources
Access templates, assets, and tools for your work.
Have a brand question?
Not sure which logo to use, need help applying the guidelines, or working on something that isn’t covered here? Strategic Communications can help.