Athletics Branding

Our athletics marks create a bold and recognizable identity for the New York Tech Bears. Each mark has a specific role within the system. Use approved artwork and choose the mark that best fits the application and available space.

New York Tech Wordmark
The New York Tech wordmark is the primary expression of the athletics identity. Use it when the university name should be clearly established, particularly when the audience or context may not already be familiar with New York Tech Athletics.

Bear Icon
The Bear icon provides a distinctive visual expression of New York Tech Athletics. It may be used as a secondary mark when the New York Tech name has already been established within the communication or environment.

Combination Mark
The combination mark brings the New York Tech wordmark and Bear icon together in a single approved lockup. Use the provided artwork as supplied. Do not separate, reposition, overlap, or reconstruct the individual elements.

Bears Wordmark
Use the Bears wordmark as a spirited expression of the athletics identity when the New York Tech name is already clear from the context. Always use approved artwork.

Consistent use of athletics logos protects their impact and helps maintain a recognizable identity across applications. Always use approved artwork and allow enough space for each mark to remain clear and legible.

Clear Space
Give athletics logos enough clear space to remain distinct from surrounding text, images, and other graphic elements. Keep an area equal to the length of the longest claw in the athletics mark clear on all sides. This space should scale proportionally with the logo.

Sizing & Legibility
Athletics logos may be scaled to fit the application, but all elements must remain clear and legible. Take particular care with wordmarks at smaller sizes.

Maintain Proportions
Always scale athletics logos proportionally. Do not stretch, compress, skew, or otherwise alter a mark.

Use Approved Combinations
When the Bear icon and New York Tech wordmark appear together, use the approved combination mark. Do not reposition, overlap, or reconstruct the individual elements.

The New York Tech Athletics palette is built around Midnight Navy and Steeltown Gold, with white and gray used as supporting colors. Consistent use of this palette helps create a distinctive and recognizable identity for the Bears.

Athletics and University Colors
The athletics palette is distinct from the university’s core brand colors. Use Midnight Navy and Steeltown Gold for athletics applications, and avoid mixing the athletics and university color palettes within the same design.

League is the primary typeface for New York Tech Athletics. Its bold, angular character complements the athletics marks and gives communications a strong, distinctive voice.

Headlines & Emphasis
Use League for headlines, display type, and other moments that need emphasis within athletics communications.

Uniform Numbers
League should be used for uniform numbering whenever possible. Keep numbers clear, legible, and consistent with the requirements of each sport.

Use Consistently
Avoid substituting similar typefaces or recreating athletics wordmarks with live type. Official wordmarks should always be used as supplied artwork.

Athletics uniforms and apparel are highly visible expressions of the Bears identity. Consistent use of approved colors, marks, typography, and numbering helps create a unified look across teams and sports.

Uniform Colors
Use the approved athletics palette of Midnight Navy, Steeltown Gold, white, and gray. Uniform color combinations should provide sufficient contrast so names, numbers, and athletics marks remain clear and legible.

Athletics Marks
Use only approved athletics marks on uniforms and team apparel. Marks should be reproduced as provided and should not be stretched, redrawn, rearranged, or combined with other graphics.

Names & Numbers
Use League 140 Medium for uniform numbers. Player names and numbers should be sized and positioned consistently and remain clearly legible. Sport-specific requirements should be considered when determining placement and sizing.

Consistency Across a Uniform
Logos, numbers, names, colors, and other identifying elements should work together as a coordinated system. Avoid introducing alternate fonts, colors, or graphic treatments that compete with the approved athletics identity.

Ordering & Production

Use approved artwork and specifications when ordering or producing athletics uniforms and apparel. Approved athletics assets are available through Aprimo.