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Marketing, Advanced Certificate

Gain a competitive edge and get the STEM knowledge, competencies, and skills you’ll need to market your product or service—or launch a career in marketing.

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Program

Location

What You’ll Learn

Get the knowledge, competencies, and skills necessary to market your product or service—or launch a career in marketing with our 18-credit Advanced Certificate in Marketing.

You’ll learn what it takes to:

Generate and interpret relevant marketing data, translating it into information and strategies essential for decision-making across various functional areas of management.
Assemble a marketing plan for existing and new products and services, synchronizing marketing, operations, and financial modeling.
Assess national and global trends in the cultural, social, demographic, legal-political, economic, technological, and competitive environments.
Prepare, evaluate, and promote alternative market-entry strategies and marketing programs.

Some credits/courses taken in this certificate program can be applied to the Master of Business Administration, M.B.A.

Career Options

Advertising Sales Manager
Brand Manager
Customer Relations Specialist
Data Analyst
Marketing Research Analyst
Media Buyer/Planner
Public Relations/Social Media Strategist

“The Advanced Certificate in Marketing adds important credentials to any professional’s resume—providing a skillset that companies desperately need to compete in today’s economy.”

Deborah Y. Cohn, Ph.D., M.Phil., M.B.A. ’89

Interim Dean, School of Management

Exceptional experiences.
Outstanding outcomes.

%M

Estimated growth for Market Research Analysts and Marketing Specialists. (Occupational Outlook Handbook)

MORE+

$63,790

Median pay for Market Research Analysts and Marketing Specialists. (Occupational Outlook Handbook)

“BEST”

Program of Distinction: Business. (2023–2024 Colleges of Distinction)

73

Number of Fortune 500 companies headquartered in NYC

Accredited

The School of Management's Bachelor of Science and Master of Business Administration programs are accredited by AACSB International (The Association to Advance Collegiate Schools of Business).

How You’ll Succeed

The certificate will provide students with specific knowledge, competencies, and skills necessary to launch, change or advance a career in the field of marketing. Students will have learned the intricacies of consumer and buyer behavior in various socioeconomic and cultural settings—domestic as well as international—using appropriate research methodologies.

Accredited

The School of Management's Bachelor of Science and Master of Business Administration programs are accredited by AACSB International (The Association to Advance Collegiate Schools of Business).

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