Bio:

Deborah Y. Cohn’s research topics include diffusion of innovation theory, green marketing strategy, consumer perceptions, and consumer gift giving. Her research employs a variety of qualitative methods, most notably the new method of netnography. She has published in the Journal of Business Research, International Journal of Business Research, and International Journal of Internet Marketing and Advertising, among others. In addition, she acts as a reviewer for the prestigious Journal of Business Research.

Cohn is a member of the NYIT Biomedical and Health Sciences Research (BHS) Institutional Review Board (IRB) for the Protection of Human Subjects in Research. In addition, she serves on the Academic Senate and its Curriculum, Educational Technology, and Institutional Development Committees. Furthermore, she served on the 2030 Steering Committee for the review and updating of NYIT’s 2030 Strategic Plan (2015). As director of professional enrichment on NYIT’s New York campuses, she provides programming that helps students prepare for their careers.

Cohn earned her Ph.D. in marketing from City University of New York in 1997, and an M.B.A. from NYIT in 1989. Her prior academic degrees in marketing and business and interdisciplinary studies of religion support a strong and diverse set of educational experiences that enhance opportunities to strengthen existing academic programs and potentially span multiple cultures.

Recent Projects/Research

  • Funded Grant: Albert and Pearl Ginsberg Foundation (2015), “The Influence of Digital Social Media Networking Services on Workplace Harmony and Conflict,” with Joshua Bienstock.
  • International Google Online Marketing Challenge.
  • Herbal Destination, Bohemia, NY. Corporate Challenge (Spring 2015)
  • Xion Medical, Roslyn Heights, NY. Marketing Policy and Strategy (Spring 2013)
  • Therapy-in-Motion, Brooklyn, NY. Marketing Management (Spring 2009)
  • Xion Medical, Roslyn Heights, NY (2013) Students enrolled in Marketing Policy and Strategy developed and implemented a marketing plan and promotional campaign for a new product – Edox Supplement. In conjunction with the Center for Entrepreneurial Studies.
  • Academic Service Learning: MRKT 301 Management of Promotion
  • Catchafire.com (2013-2014)
  • Hermansky Pudlak Syndrome Network (Fall 2014 and Fall 2015)
  • Children of Bellevue (Fall 2013)
  • Kid Esteem Center for Social Learning (Fall 2012)
  • The Collegiate ECHO Marketing Challenge
  • Domino’s Pizza (Spring 2014)
  • Delia’s Clothing Stores (Fall 2012)

Publications

  • Cohn, Deborah Y., and Valerie Vaccaro (2015), “The Influence of Global Consumer Values and Perceived Risk Factors on Green Vehicle Adoption,“ Journal of International Business and Economics, 15(3), 35-52.
  • Vaccaro, Valerie and Deborah Y. Cohn (2013), “The Bright Side: An Examination of Green Marketing Product Strategies for Sustainability with Diffusion of Innovation Characteristics,” European Journal of Business Research. 13(3), 135-142.
  • Cohn, Deborah Y. (2010), “Commentary Essay on ‘Exploring Origins of Ethical Company / Brand Perceptions – A Consumer Perspective of Corporate Ethics’,” Journal of Business Research. (Invited by Tony Ellson, Associate Editor Buyer Behavior) 63 (12) December, 1267-1268.
  • Vaccaro, Valerie, Sucheta Ahlawat, and Deborah Y. Cohn (2010), “Diffusion of Innovation, Marketing Strategies, and Global Consumer Values for a High Technology Product,” International Journal of Business Strategy. 10(3) 113-128.
  • Schiffman, Leon G., and Deborah Y. Cohn (2009), “Are They Playing by The Same Rules? A Consumer Gifting Classification of Marital Dyads,” Journal of Business Research. 62(11), 1054-1062.

Honors & Awards

Women of March 2012, elected by NYIT Community Service Center.

Courses I Teach/Have Taught at NYIT

  • MRKT 102 Introduction to Marketing
  • MRKT 301 Management of Promotion
  • MRKT 320, Management of New Product Development
  • MRKT 345 Professional Selling
  • MRKT 405 International Marketing
  • MRKT 410 Marketing Policy and Strategy
  • MRKT 765 Marketing of New Products
  • MRKT 740 Marketing on the Internet
  • MRKT 775 Consumer Behavior

Contact Info