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Master of Business Administration, M.B.A. – Marketing

Become an informed and innovative marketing decision-maker through experiential opportunities, networking connections, and expert faculty to boost your career.

What You’ll Learn

Throughout your M.B.A. with a Marketing concentration, you’ll work on industry-related projects in nearly every class, giving you the real-world experience you need to graduate ready to tackle any organizations’ objectives.

You’ll also complete internships at high-impact companies and have the opportunity to attend courses in affiliated universities around the world. You’ll make important network connections with industry professionals through local chapters of marketing and advertising associations, various corporate challenges, and participation in national and international conferences.

Upon completion of our M.B.A. program, you’ll be able to:

  • Utilize technology support systems, including SPSS, Analytic Solver Data Mining, Decision Tools Suites, SAP, and Qualtrix, to strengthen organizational decision processes.
  • Conduct industry, company-specific, or environmental business analysis using appropriate data and informational resources to bridge the gap between abstract theory and practice.
  • Identify and analyze country/region-specific contemporary business issues, and establish, support, and effectively communicate strategic recommendations.

Find out more about our transformational M.B.A. program.

Employers

  • Aetna
  • American Marketing Association
  • Microsoft
  • New York Daily News
  • New York Islanders
  • Revlon
  • Samsung Electronics
  • State Farm
  • TV Asia

Career Options

  • Advertising Director
  • Brand Manager
  • Customer Relations Manager
  • Data Analyst
  • Marketing Research Executive
  • Media Buyer/Planner
  • Public Relations Strategist
Mikah Sellers (M.B.A. '05)

Chief Digital Officer

At Grafik, one of Washington, D.C.'s premier marketing and advertising firms, Mikah develops innovative digital marketing campaigns for clients like Honda and the Cystic Fibrosis Foundation.

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Allison Baver (M.B.A. '07)

Executive Producer

Earning her degree while competing as an Olympic speedskater, Allison now heads up her own entertainment company in Beverly Hills offering executive production, marketing, and consulting services to the entertainment industry.

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Tekisha Thomas (M.B.A. ’18)

Microsoft

Since graduating, Thomas has been a strategic account manager at Microsoft in the company’s advertising department, where she works alongside advertisers to understand their business objectives and help them to optimize ad campaigns.

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Exceptional experiences.
Outstanding outcomes.

$84,580

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Accredited

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The School of Management's Master of Business Administration programs are accredited by AACSB International (The Association to Advance Collegiate Schools of Business) and STEM certified.

How You’ll Succeed

Upon graduation, you’ll have the skills to:


  • Generate and transform relevant marketing data into information and strategies essential for decision-making in various functional areas of marketing management.
  • Assemble a marketing plan for existing and new products and services, synchronizing marketing, operating, and financial modeling.
  • Assess national and global trends in the cultural, social, demographic, legal-political, economic, technological, and competitive environments; and prepare, evaluate, and defend alternative market-entry strategies and marketing programs.

International F-1 students who successfully complete this degree are eligible for an additional 24-month STEM OPT extension to work in the U.S. in an area directly related to their area of study immediately upon completing the customary 12-month post-completion Optional Practical Training (OPT).

AACSB badge

Accredited

The School of Management's Master of Business Administration programs are accredited by AACSB International (The Association to Advance Collegiate Schools of Business) and STEM certified.

Do. Make. Innovate.

Student Profile: Melanie Jelen

New York, NY | September 01, 2021

Master’s candidate Melanie Jelen (B.S. ’20) is the recipient of the 2021 Women Economic Developers of Long Island Madeline Orsini Scholarship. She spoke to The Box about the award and her plans for the future.

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