Two students smiling in meeting room

Marketing, M.B.A.

Become an informed and innovative marketing decision-maker through experiential opportunities, networking connections, and expert faculty to boost your career.

What You’ll Learn

Throughout your M.B.A. with a Marketing concentration, you’ll work on industry-related projects in nearly every class, giving you the real-world experience you need to graduate ready to tackle any organizations’ objectives.

You’ll also complete internships at high-impact companies and have the opportunity to attend courses in affiliated universities around the world. You’ll make important network connections with industry professionals through local chapters of marketing and advertising associations, various corporate challenges, and participation in national and international conferences.

Upon completion of our M.B.A. program, you’ll be able to:

  • Utilize technology support systems, including SPSS, Analytic Solver Data Mining, Decision Tools Suites, SAP, and Qualtrix, to strengthen organizational decision processes.
  • Conduct industry, company-specific, or environmental business analysis using appropriate data and informational resources to bridge the gap between abstract theory and practice.
  • Identify and analyze country/region-specific contemporary business issues, and establish, support, and effectively communicate strategic recommendations.

Find out more about our transformational M.B.A. program.

Employers

  • Aetna
  • American Marketing Association
  • Microsoft
  • New York Daily News
  • New York Islanders
  • Revlon
  • Samsung Electronics
  • State Farm
  • TV Asia

Career Options

  • Advertising Director
  • Brand Manager
  • Customer Relations Manager
  • Data Analyst
  • Marketing Research Executive
  • Media Buyer/Planner
  • Public Relations Strategist
Mikah Sellers (M.B.A. '05)

Chief Digital Officer

At Grafik, one of Washington, D.C.'s premier marketing and advertising firms, Mikah develops innovative digital marketing campaigns for clients like Honda and the Cystic Fibrosis Foundation.

LEARN MORE
Allison Baver (M.B.A. '07)

Executive Producer

Earning her degree while competing as an Olympic speedskater, Allison now heads up her own entertainment company in Beverly Hills offering executive production, marketing, and consulting services to the entertainment industry.

LEARN MORE
Tekisha Thomas (M.B.A. ’18)

Microsoft

Since graduating, Thomas has been a strategic account manager at Microsoft in the company’s advertising department, where she works alongside advertisers to understand their business objectives and help them to optimize ad campaigns.

LEARN MORE

“Our academic programs aim to educate students on…globalization and the resulting increase in market diversity; opportunity for innovation that derives from these expanded opportunities; and the power of technology’s transformational effect on business within this environment.”

Jess Boronico, Ph.D.

Dean, School of Management

Exceptional experiences.
Outstanding outcomes.

$84,580

MORE+

Top

50%

73

Accredited

AACSB badge

The School of Management's Master of Business Administration programs are accredited by AACSB International (The Association to Advance Collegiate Schools of Business).

How You’ll Succeed

Upon graduation, you’ll have the skills to:


  • Generate and transform relevant marketing data into information and strategies essential for decision-making in various functional areas of marketing management.
  • Assemble a marketing plan for existing and new products and services, synchronizing marketing, operating, and financial modeling.
  • Assess national and global trends in the cultural, social, demographic, legal-political, economic, technological, and competitive environments; and prepare, evaluate, and defend alternative market-entry strategies and marketing programs.
AACSB badge

Accredited

The School of Management's Master of Business Administration programs are accredited by AACSB International (The Association to Advance Collegiate Schools of Business).

Do. Make. Innovate.

Virtual Discovery Day (for High School Students)

August 07, 2020 | 03:00 pm - 04:15 pm

Learn more about New York Tech's undergraduate programs, the admissions and financial aid process, and more in this virtual information session.

See Additional Events »

Virtual Success: New York Tech Celebrates Its 59th Commencement

June 22, 2020

New York Tech’s 59th annual commencement enabled graduates, families, friends, faculty, and staff to tune in to a stream that included celebratory speeches, the conferral of degrees, and individual school and college ceremonies honoring each graduate and recognizing student awards and honors.

See Additional News »

Related Programs