Student working on marketing presentation

Marketing, M.B.A.

Our AACSB-accredited program puts you in the center of New York City—the global capital of finance and marketing. Our Manhattan is a few blocks away from the famed Madison Avenue, synonymous with the advertising industry. Learn from professors and top industry executives how to advance your ability to analyze market data, influence decision-making, and develop integrated marketing plans for new and existing products in an international marketplace.

Upon the completion of our M.B.A. program, you’ll be able to:

  • Utilize technology support systems to strengthen organizational decision processes.
  • Conduct industry, company specific, or environmental business analysis using appropriate data and informational resources to bridge the gap between abstract theory and practice.
  • Identify and analyze country/region-specific contemporary business issues, and establish, support, and effectively communicate strategic recommendations.

In addition, M.B.A. graduates with a concentration in marketing, you will have the skills to:

  • Generate relevant marketing data and transform these data into information essential for decision making in various functional areas of marketing management.
  • Assemble a marketing plan for existing and new products and services, synchronizing marketing, operating, and financial modeling.
  • Assess national and global trends in the cultural, social, demographic, legal-political, economic, technological, and competitive environments; and prepare, evaluate, and defend alternative market-entry strategies and marketing programs.
Request more information

Who We Are


To succeed as a business professional, you need to embrace the unconventional. The TEMPOS model helps you take your education beyond the classroom.

Learn more

The Achievement Index

Keep track of the latest School of Management student, faculty, and staff achievements and activities.

Learn more


Percentage of b-schools worldwide (including NYIT) with AACSB accreditation

What We Do

NYIT School of Management

Unconventional leadership, team learning, and schedule flexibility are just some of the qualities that set our management programs apart.

Unconventional Leadership: Graduate Management Programs

Career Options

An NYIT degree is your passport to an exciting future in an in-demand field. Possible career opportunities for graduates with this degree include:

  • Advertising director
  • Brand manager
  • Chief marketing officer
  • Marketing research executive
  • Media buyer/planner
  • Public relations strategist

Tuition, Scholarships, & Financial Aid

We believe it's important to offer access to opportunity to all qualified students. NYIT has one of the lowest private tuitions in New York State and provides more than $40 million in institutional financial aid each year.

Find out more

Find Your Advisor

Each degree program has dedicated advisors who will help guide you through your academic career at NYIT — anything from course registration to requirements for graduation.

Advisor Lookup