Social Media Accessibility

• Provide descriptive alt text for all images. 

• Be concise but meaningful—describe the content and purpose of the image. 

• Avoid phrases like “image of” or “picture of.” 

Example:  

• Yes: “Students collaborating in a robotics lab on campus.” 
• No: “Image of students” 

• Include accurate captions for all videos. 

• Ensure captions are synchronized and include relevant sounds (e.g., [applause], [laughter]). 

• Avoid auto-captioning without review. 

• Clear, minimal text can be included in graphics. Include key points and additional information in the caption. 
• Ensure text is large, high-contrast, and readable on mobile devices. 

Example: If using an event graphic with details, add the date and location into the caption.  

• Capitalize the first letter of each word in hashtags to improve readability. 

Example: 

• Yes: #FutureEngineers
• No: #futureengineers

• Use high contrast between text and background. 
• Avoid relying on color alone to convey meaning. 
• Test content using a color contrast tool.

• Use emojis sparingly and place them at the end of sentences. 
• Screen readers read emojis aloud, which can disrupt the flow. 

• Use plain language whenever possible. 
• Avoid jargon, abbreviations, or explain them when necessary. 

• Do not use content that flashes more than three times per second. 
• Limit overly busy or fast-moving visuals.