Keyboard with branding materials

Strategic Messaging

The Strategic Messaging staff develops and implements clear, consistent, and effective communications that strengthen New York Institute of Technology’s brand, brings to life the university’s mission and strategic vision, support student recruitment and retention, and build support for the institution among key constituencies. Our integrated strategic messaging is implemented via editorial and internal communications (New York Tech Magazine, The Box news blog, Annual Report), the website, social media channels, advertising, public relations, and marketing campaigns and collateral materials.

Consult Our Editorial Style Guide


Advertising

Strategic Communications works with an award-winning agency to produce print, radio, and digital advertisements for recruitment, brand recognition, and engagement. Ad buys are coordinated with our advertising agency to reach key demographic audiences, primarily prospective students and decision-makers.


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Program Advertising/Promotion

Given the university’s vast and varied degree programs, institutional advertising campaigns strategically target priorities determined by the university’s administration and do not include all academic programs and initiatives. If you require assistance in promoting an individual program or initiative to external audiences, please reach out to us.

Journal Advertising

We can support the design and transmittal of journal advertisements that are paid for by an individual department or school/college. Submit your request, including ad specifications (size), message, payment code, and deadline. Due to the large number of requests we receive, we ask that you give at least us six weeks notice prior to the deadline.

Employee Recruitment

Classified employee recruitment advertising and postings may only be authorized/requested by the Office of Human Resources.

For more information regarding advertising, please reach out to us.


Internal Communications

We offer an array of channels for you to get the word out to our community of faculty, staff, students, and alumni around the world…or around the corner.


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The Box News Blog

The Box, the university’s news blog, welcomes students, faculty experts, staff members, and alumni to submit ideas for inclusion, especially when they are relevant to the entire New York Tech community. We are occasionally in need of charismatic visual storytellers skilled at creating infographics, animations, illustrations, and/or videos—so share your talents with us. Contact us and let us know about your news.

Bulk (Mass) Internal Emails

New York Tech has a bulk email system that allows us to share information with specific audiences (faculty, students, staff) by campus location or academic school (or all of the above). Generally speaking, the bulk email system is reserved for large-scale institutional announcements, such as administrative policies, event announcements/evites, holiday greetings, or high-level messages from senior administration.

For most messages, there is a procedure and approval process that must be followed by anyone requesting that a bulk email be sent. Once approval is granted, we will work with you on the content of your message and any design work that is required (please allow 2–3 weeks if you require design work to be done).

To request a bulk email, please place a request.

Digital Signage

On most New York Tech campuses, interior and exterior digital signs are used to share timely information about news and events. In most instances, SCEA develops and designs the content for the signs. Sometimes, we are able to use original work as long as it follows guidelines specified in our Editorial Style Guide and Design Style Guide. To have your news or event posted, please place a request.

Portal (my.nyit.edu) Posting

To post your message or other information in the my.nyit.edu portal (the university’s portal for students, faculty, and staff), please place a request. Messages can be targeted to students, faculty, or staff or to a specific campus location.

Web (nyit.edu) Postings

The website is the university’s main marketing communications vehicle for the New York Tech community and those just learning about the university. Offices and departments throughout the university have direct access to the main calendar of events. In order to have a unified brand message, all users should follow the Editorial Style Guide when posting on nyit.edu.

In addition, our web team can help you with access and training. For requests related to content on the home page as well as other parts of the website, please place a request.


New York Tech Magazine

By featuring engaging stories about our alumni, students, and faculty and the latest news from our global campuses, the magazine showcases the best of New York Tech and demonstrates the university’s commitment to technology, research, and career-oriented education. Read New York Tech Magazine.


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Who Are Your Readers?

The magazine serves the university’s more than 112,000 alumni who live and work around the globe along with other members of the New York Tech community, including current and prospective students, faculty, staff, donors, business leaders, and friends of the university.

How Do You Select Content?

The editorial team collaborates with internal and external partners, including faculty, staff, students, and alumni, to tell stories that demonstrate the university’s excellence and build alumni and community pride. The magazine is published digitally by our department twice a year.

How Can I Submit or Suggest Content?

We welcome submissions, story ideas, and feedback. Unsolicited manuscripts, related materials, photography, and artwork will not be returned. Submit your ideas.


Annual Report

Each year, the university salutes the generosity of its donors in the Annual Report. Stories show how our trustees, donors, alumni, and friends are helping New York Tech meet its strategic goals and supporting students through initiatives including new scholarships. Read the Annual Report.

The primary audience is current donors, but anyone—from current students to alumni, faculty to staff—will feel proud to be a member of our community after reading the stories in this report.


Public Relations

Members of the New York Tech community deserve to make headlines. Strategic Communications is here to help share your news with targeted media, shout about it on The Box news blog, and post it on social media, among other channels.

Our media relations team is a resource for the entire New York Tech community. We can:

  • Help you draft compelling announcements
  • Tell local, national, and international media about the award-winning work being done by our faculty, students, and staff
  • Help promote events
  • Train university representatives for public speaking appearances

We encourage members of our community to be resources for the media. To be added to our list of experts, send your contact information, current CV, and topic/area of expertise to mediarelations@nyit.edu. Also, please contact us if the media reaches out directly; we can assist you in providing facts, figures, and other follow-up that may be needed.


Social Media

We collaborate with many members of the New York Tech community via a range of social media channels. In addition to following the university’s official social media channels, departments, schools/colleges, and individuals are encouraged to participate in social media as representatives (and advocates) of New York Tech—while following our policies.

Official social media channels include:

Connect with our schools and programs on social media Request a New York Tech social media account

Need advice on how to get started on social media? Contact our social media strategist.

Social Media Ambassadors Program

Ever wonder what it’s like to attend New York Tech? Now, with our Social Media Ambassadors Program, you no longer have to wonder. Learn More »