School of Management
Cohn Publishes Op-ed on Bad Gifts
Commentary in the Atlanta Journal-Constitution highlights marketing research on the five worst types of gifts.
Marketing Professor Comments on Surge for Consumer Reviews
Expert suggests that rampant feedback requests may cause distrust.
Researcher Shares Insight on Selfish Gifts
A marketing expert addresses the psychological reasons some people purchase self-centered presents.
Marketing Professor Weighs in on Coca-Cola’s 2024 Holiday Ads
A consumer behavior researcher explains why consumers react negatively when artificial intelligence generates emotionally charged marketing content.
Marketing Expert Explains Purchase Protection
School of Management professor shares advice regarding the best credit card options for consumers looking to reduce the stress associated with lost or damaged purchases.
Kirk Explains the Psychological Ownership Phenomenon
Marketing expert shares insight into consumers’ motivations for control and ownership of products.
Bienstock Shares Strategies for Remote Work
Employment and labor law expert offers best practices for employees when discussing hybrid work policies.
News Sites Publicize Marketing Research
Study finds that consumers perceive AI-written emotional communications as less authentic.
Marketing Expert Quoted on the “Lipstick Effect”
A School of Management professor explains the psychology behind the consumer behavior phenomenon.
Afxentiou Shares Finance Expertise
The School of Management’s Diamando Afxentiou, Ph.D., provided insight for two articles on behavioral economics.