School of Management Archives

Commentary in the Atlanta Journal-Constitution highlights marketing research on the five worst types of gifts.

Expert suggests that rampant feedback requests may cause distrust.

A marketing expert addresses the psychological reasons some people purchase self-centered presents.

A consumer behavior researcher explains why consumers react negatively when artificial intelligence generates emotionally charged marketing content.

Marketing expert shares insight into consumers’ motivations for control and ownership of products.

Employment and labor law expert offers best practices for employees when discussing hybrid work policies.

Study finds that consumers perceive AI-written emotional communications as less authentic.

A School of Management professor explains the psychology behind the consumer behavior phenomenon.

The School of Management’s Diamando Afxentiou, Ph.D., provided expertise for two different moneygeek.com articles.

An article about first-generation college students and the array of support that universities provide to them prominently includes New York Tech.

School of Management