School of Management
Why Storms Drive Shoppers to Buy Groceries
As major snowfall approached the New York area, consumer behavior expert Colleen Kirk, D.P.S., explained why shoppers stockpile groceries ahead of bad weather.
Marketing Expert: Brands Must Balance AI Use with Authenticity
Consumer psychology researcher discusses how brands can counter public distrust in AI-generated marketing campaigns.
Expert Explains Holiday Spending Habits
Consumer behavior researcher shares insight into why shoppers frequently turn to non-cash payment options during the holiday season.
President Balentine Appears on National News Show
While artificial intelligence won’t replace most workers, professionals who know how to use the technology will replace those who do not.
Professor Shares Tips for Shopping on Black Friday
Marketing expert advises consumers to know the difference between a true deal and a marketing trap.
Jumpstart Your College Career in High School
Business programs for high school students, like those at New York Tech, instill fundamental skills to succeed in a rapidly evolving job market.
Supply Chain Expert: Tariffs Will Impact Holiday Prices
School of Management professor tells consumers they can expect to pay more for candy this holiday season.
Professor Discusses Rewards Credit Cards
School of Management faculty member helps consumers weigh the pros and cons of credit cards offering bonuses, points, and cash back.
Bienstock: Employer Practice Seeking Loyalty Oaths is Draconian
Employment and labor law expert warns of consequences that could result from investment banks requiring employee loyalty oaths.
Professor Shares Tips to Reduce Grocery Spending
Shoppers should aim to reduce the time spent in the store, maximize at-home inventory, and stick to a weekly meal plan.