Student on laptop

Advertising, Public Relations, & Technology, B.F.A.

Immerse yourself in the real world of advertising and public relations by tackling real-world client projects using the latest technology and software. Graduate ready to devise marketing strategies, prepare campaigns, and make professional pitches.

Starting Fall 2021, the College of Arts & Sciences will no longer accept applications for this degree program.


What You’ll Learn

In the Advertising, Public Relations, & Technology, B.F.A., you’ll put your personal and professional skills to use working on projects with outside clients in:

  • The Carleton Group, the second-oldest student-run ad agency in the United States.
  • Globesville, New York Tech’s interactive web channel.
  • ProdCo, our student-run production company.

You can also tailor your degree by choosing cutting-edge courses that speak to your interests and talents, from research, e-marketing, and integrated marketing to industry-specific communications and event planning. You'll also participate in professional internships and guided projects, and produce an e-portfolio of your student work so you can hit the ground running when you graduate.

Employers

  • Health and Welfare Council of Long Island
  • Salesforce

Career Options

  • Advertising Account Executive
  • Creative Director
  • Event Manager
  • Media Relations Manager
  • Publicist
  • Social Media Strategist

Exceptional experiences.
Outstanding outcomes.

$60,000

MORE+

12:1

94%

Top 15%

Top-Tier Ranking

US News and World Report Social Mobility Ranking

New York Tech is a Top Performer for Social Mobility among regional universities in the North.

How You’ll Succeed

You’ll work and network with expert faculty who have years of professional industry experience and benefit from their connections and expertise. You’ll learn to use contemporary film, television, and audio equipment and complex computer software to enhance your skillset, making sure you stand out to employers as someone ready to join the team and get to work right away.

US News and World Report Social Mobility Ranking

Top-Tier Ranking

New York Tech is a Top Performer for Social Mobility among regional universities in the North.

Do. Make. Innovate.

Alumni Profile: Stacy L. Beatty Jr.

January 20, 2021

As the director of graphic design with the New York City Department of Citywide Administrative Services, Stacy L. Beatty Jr. (B.F.A. ’02) manages the day-to-day needs for the agency and the Office of the Mayor.

See Additional News »

Related Programs