NYIT College of Arts and Sciences Animated image of art and science related objects with the words College of Arts and Sciences inside it.

Advertising, Public Relations, & Technology, B.F.A.
2024 Semester Map

TOTAL CREDITS: 120

Fall, Year One

CourseCredits
ADVG 101
Introduction to Advertising 		3
PREL 101
Public Relations and Publicity I 		3
FCWR 101
Writing I: Foundations of College Composition 		3
FCIQ 101
Foundations of Inquiry 		3
Math choice 3
TOTAL CREDITS15

Spring, Year One

CourseCredits
ADVG 150
Planning and Creating Ad Campaign 		3
ADVG 160
Media Planning and Buying 		3
FCWR 151
Writing II: Foundations of Research Writing 		3
Open Elective 3
Open Elective 3
TOTAL CREDITS15

Fall, Year Two

CourseCredits
ADVG 201
Advertising Design Concepts 		3
ADVG 220
Media Production Workshop 		4
COMM 225
Writing for Mass Media 		3
FCSC 101
Foundations of Scientific Process 		3
FCSP 105
Foundations of Speech Communication 		3
TOTAL CREDITS16

Spring, Year Two

CourseCredits
ADVG 215
Global Advertising and PR 		3
FCWR 3XX
Professional Communication choice 		3
Science choice 3
Degree ElectiveA 3
Open Elective 3
TOTAL CREDITS15

Fall, Year Three

CourseCredits
ADVG 225
Research in Advertising and Public Relations 		3
COMM 345
Social Media for Business 		3
ICLT 3XX
Literature choice 		3
Degree ElectiveA
 2
Open Elective 3
TOTAL CREDITS14

Spring, Year Three

CourseCredits
ADVG 420
Experiential Model: Adv/PR Agency 		4
ICBS 3XX
Behavioral Science choice 		3
Degree ElectiveA 3
Open Elective 3
Open Elective 3
TOTAL CREDITS16

Fall, Year Four

CourseCredits
COMM 452
Guided Project 		2
COMM 363
Externship in Communication Arts 		3
ICSS 3XX
Social Science choice 		3
Open Elective 3
Open Elective 3
TOTAL CREDITS14

Spring, Year Four

CourseCredits
ADVG 420
Experiential Model: Adv/PR Agency 		4
ICPH 3XX
Philosophy choice 		3
Degree ElectiveA 2
Open Elective 3
Open Elective 3
TOTAL CREDITS15
A
Degree Elective Options:

  • ADVG 210 Computer Applications in Advertising
  • ADVG 330 Advertising and Public Policy
  • COMM 330 Communication Law and Ethics
  • COMM 350 Special Topics
  • COMM 425 Advanced social Media
  • COMM 430 E-Marketing and Branding
  • COMM 435 Event Planning
  • COMM 440 Fashion Communications
  • COMM 450 Healthcare Communications
  • COMM 460 Integrated Marketing Communications
  • COMM 362 Externship
  • COMM 364 Externship
  • COMM 365 Externship