Advertising, Public Relations, & Technology, B.F.A.
Curriculum
General Education
| Foundations | Credits: | |
| FCWR 101 | Writing I: Foundations of College Composition | 3 |
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Prerequisite: Prerequisite: WRIT 100 or Writing Placement Exam A course introducing students to the fundamentals of college composition. Topics include writing process, rhetorical strategies, basics of critical reading and thinking, analytical writing, and argumentative writing. This course serves as a foundation to prepare students to succeed in other academic writing contexts. Coursework includes a computer lab component. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| FCWR 151 | Writing II: Foundations of Research Writing | 3 |
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Prerequisite: Prerequisite: FCWR 101 or WRIT 101 Further development of the academic writing process, critical thinking, and analytical reading skills taught in FCWR 101. Focus on academic research planning, source evaluation skills, and audience awareness leading to a documented research paper. Specific attention to academic integrity in research writing. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| FCSP 105 | Foundations of Speech Communication | 3 |
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Study of the fundamentals of verbal communication including public speaking, interpersonal communication, and small group interaction. Training in methods of obtaining and organizing materials and ideas for effective verbal communication. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| FCSC 101 | Foundations of Scientific Process | 3 |
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This course is designed to provide students with an introduction to the big ideas of different scientific disciplines, and is grounded in the scientific process. The course focuses on interdisciplinary aspects, the scientific process, and it is writing intensive, interactive and relevant. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| FCIQ 101 | Foundations of Inquiry | 3 |
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This course introduces you to the fundamentals of critical thinking. Topics include an overview of the research methods in various academic disciplines, reasoning, constructing an argument, and evaluating information. This course serves as a foundation for your continued development of critical thinking skills in other core classes, your major program coursework, and your personal and professional life. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| FCWR 3XX | Professional Communication choice | 3 |
| Please view all course descriptions: http://www.nyit.edu/courses | ||
| Total: 18 Credits | ||
| Seminar | Credits: | |
| ICLT 3XX | Literature choice | 3 |
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| ICPH 3XX | Philosophy choice | 3 |
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| ICBS 3XX | Behavioral Science choice | 3 |
| Please view all course descriptions: http://www.nyit.edu/courses | ||
| ICSS 3XX | Social Science choice | 3 |
| Please view all course descriptions: http://www.nyit.edu/courses | ||
| Total: 12 Credits | ||
| Math and Science | Credits: | |
| Mathematics choice | 3 | |
| Please view all course descriptions: http://www.nyit.edu/courses | ||
| Science choice | 3 | |
| Please view all course descriptions: http://www.nyit.edu/courses | ||
| Total: 6 Credits | ||
Major Requirements
| Advertising, Public Relations, and Technology courses | Credits: | |
| ADVG 101 | Introduction to Advertising | 3 |
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This course provides a comprehensive survey of modern advertising covering the major media: online, print, radio and television. Media are compared for their utility, impact and effectiveness as vehicles for advertising. Principles of good advertising copy and production are emphasized as are advertising ethics. Required of advertising majors. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| ADVG 150 | Planning and Creating Ad Campaign | 3 |
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Prerequisite: Prerequisite: ADVG 101 This course moves onto the study of planning, organizing and executing an advertising campaign, including such elements as research, market analysis, target market, consumer and trade strategy, budget, media strategy, promotion and evaluation. The creation of online, print and broadcast advertising is included, as is the role of the client in campaign planning. Required of advertising majors. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| ADVG 160 | Media Planning and Buying | 3 |
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Prerequisite: Prerequisite: ADVG 101 and MRKT 101 This combination case study-project course translates target marketing into media plans for specific advertising projects. It deals with the nature of the respective media (television, radio, newspapers, magazines), trade practices in each area and case studies in successful use of each medium. Media strategies are treated at a complex level, integrating prior coursework and current information on media services. Required of advertising majors. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| ADVG 201 | Advertising Design Concepts | 3 |
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In this course, lectures and discussions cover the applications of professional design concepts, from original creative ideas to completed advertising material. Discussions cover a wide variety of text, still and full motion images, layout and story boarding in preparing digital commercial messages. Assignments are oriented toward helping students to develop critical thinking and media skills, and assimilating acquired skills into other courses including those using computer software programs. Required for all advertising majors. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| ADVG 215 | Global Advertising and PR | 3 |
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Prerequisite: Prerequisite: PREL 101 and ADVG 101 Students will examine and analyze cultural diversity as it applies to advertising and public relations to global corporations, non- profit organizations and consumers. Students will learn to think critically to determine the best advertising and public relations strategies in foreign markets. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| ADVG 220 | Media Production Workshop | 4 |
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Advertising majors are introduced to fundamental techniques of media production including: still visuals, moving visuals and sound. This is a workshop experience in which students gain basic audio-visual skills. Required of advertising majors. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-4 |
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| ADVG 225 | Research in Advertising and Public Relations | 3 |
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The basic research methods course concentrates on the uses and applications of research in Advertising and Public Relations necessary for future practitioners to apply to their work problems or to commission the information from others. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| COMM 225 | Writing for Mass Media | 3 |
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This course introduces students to writing in a professional environment and to the forms of writing for the mass media. These forms include new stories for print and broadcast, advertising copy for print and broadcast, and other types of writing for public relations. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 3-0-3 Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 Classroom Hours- Laboratory and/ or Stud |
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| COMM 345 | Social Media for Business | 3 |
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This course focuses on how to build a social media structure, the strength and weaknesses of various platforms for business community building in order to support a positive return on investment from social media engagement expanding the business’s current marketing and customer relations programs, setting and executing the social media business strategy and addressing criticism while encouraging transparency. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 3-0-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| COMM 363 | Externship in Communication Arts | 3 |
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Students enrolled in this course are given an opportunity to work in profit and non-profit organizations in the area of communications, public relations, and advertising for credit. To be eligible, students must have junior or senior status, a 3.0 or better GPA, the recommendation of his/her faculty advisor and the Chairperson's permission. Applications must be approved during the prior semester. Grades are on pass/fail basis. Students may take up to 12 credits of externship in the degree program. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-3-3 |
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| COMM 452 | Guided Project | 2 |
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This course enables students to select course material not available in the catalog. The material may be in a very focused subject or specialization necessary for student's area of interest, or it may provide in- depth information following coursework. Students submit a proposal to a faculty member with the approval of the department chair. Students must schedule regular conferences with the advisor and submit a midterm progress report and a final paper or completed project. As a guideline, each credit hour is 30 hours of work, e.g. a 3 credit Guided Project would require 90 hours of work. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 0-6-2 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-6-2 |
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| PREL 101 | Public Relations and Publicity I | 3 |
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Prerequisite: Prerequisite: COMM 101 This introductory course discusses public relation techniques for different audiences: employees, consumers, media, financial analysts, and government regulators, to name a few. Research methods and the study of ethics and social responsibility are emphasized. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| Total: 36 Credits | ||
| Open Electives | Credits: | |
| Consult with advisor on any elective choices | 30 | |
| Please view all course descriptions: http://www.nyit.edu/courses | ||
| Department Electives | Credits: | |
| Consult with advisor on any electives choices | 10 | |
| Please view all course descriptions: http://www.nyit.edu/courses | ||
| Transfer student must take at least five credits of Department Electives at NYIT. | ||
| Capstone Course (repeatable course, required twice) | Credits: | |
| ADVG 420 | Experiential Model: Adv/PR Agency | 4 |
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The full- day advance course aims to have upper class students of varied levels of experience and talent perform the duties of employees of a professional advertising/ PR agency. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 2-6-4 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 2-6-4 |
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| Total: 8 Credits | ||
| Must be taken at least twice and is repeatable up to four times. | ||
| Total Program Requirements = 120 Credits |