The Center for Media Literacy (http://www.medialit.org ) uses this expanded definition:
Media Literacy is a 21st century approach to education. It provides a framework to access, analyze, evaluate and create messages in a variety of forms — from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.
- All media messages are constructed.
- Media messages are constructed using a creative language with its own rules.
- Different people experience the same media message differently.
- Media have embedded values and points of view.
- Most media messages are organized to gain profit and/or power.
Have each student answer these questions about any visual media.
- Who created this message and what creative techniques are used to attract my attention?
- What values, lifestyles and points of view are represented in, or omitted from, this message?
- Why is this message being sent?
Choose a short clip or short video.
- Give one student the visual image.
- Give another student the dialogue.
- Ask each student to react to their media 'piece.' Then, have them compare their reactions to each piece, and compare with their reactions to the complete clip.
- "Media Lit Kit." Center for Media Literacy. http://www.medialit.org/focus/film_home.html
- "Visual Thinking." Center for Teaching, Vanderbilt University. http://www.vanderbilt.edu/cft/resources/teaching_resources/activities/vizthink.htm#stories
- International Visual Literacy Association. http://www.ivla.org/orgwhatvis_lit.htm
- "Film Vocabulary Flashcards." Quizlet. 2010. http://quizlet.com/168298/film-vocabulary-flash-cards/
- Potter, James. Theory of Media Literacy: a Cognitive Approach. Thousand Oaks, CA: Sage, 2004.
- Davis, Barbara. Tools for Teaching. 2nd Ed. San Francisco: Jossey-Bass, 2009.
To follow up on any of these ideas, please contact me at firstname.lastname@example.org. This Weekly Teaching Note was adapted from a contribution to the Teaching and Learning Writing Consortium sponsored by Western Kentucky University.
Taimi Olsen, Ph. D.
Assistant Director, Tennessee Teaching and Learning Center
University of Tennessee, Knoxville