Psychology Expert Discusses AI in Ads

Robert Alexander, Ph.D., assistant professor of psychology and counseling, is featured in an article on New York Focus about the rise of artificial intelligence (AI) in advertising. As state lawmakers push to regulate AI use in ads, New York’s Office of Addiction Services and Supports has recently launched a campaign that does not disclose its use of AI technology.

“If visitors sense that images depicting patients, families, or care settings are synthetic, the result can be a subtle but significant loss of authenticity,” says Alexander. He adds that AI should only be used with “explicit disclosure and sensitivity to the lived realities of those the agency serves.”