Professor Shares Tips for Shopping on Black Friday

School of Management Professor Deborah Y. Cohn, Ph.D., M.B.A., is featured in a WalletHub article detailing the best deals available for Black Friday, one of the most popular days for shopping in the United States. Cohn advises consumers to seek out true Black Friday sales, rather than fall for marketing traps.

“Marketing traps are persuasive tactics that exploit consumers’ cognitive and emotional biases to drive purchases that feel irresistible but are often unnecessary,” she explains. “Do your research before Black Friday so you know prices and values and brands.”