Kirk Shares Research on the Radio

Colleen Kirk, D.P.S., associate professor of management and marketing studies, discussed her research in a Southern California public radio segment. Kirk, who co-authored a study with a professor at West Virginia University, explained to NPR affiliate LAIst that the findings suggest people have a psychological tendency to incorrectly assume their peers judge them harshly for declining invitations. In other words, turning down an invitation doesn’t typically bring the social backlash that invitees often expect.