Best Ways To Use AI For Holiday Shopping

Professor of Marketing and Management Colleen Kirk, D.P.S., provided best practices for shopping with AI this holiday season. As seen in regional outlets such as The San Diego Union-Tribune, St. Louis Post-Dispatch, Pittsburgh Post-Gazette, The Minnesota Star Tribune, The Buffalo News, and Arizona Daily Sun, Kirk advises shoppers to thoughtfully use popular AI chatbots to preserve a sense of ownership throughout the holiday shopping experience. 

“With voices that mimic human inflections, tone, and emotional cadence, it’s easy to forget that when you talk or text with your chatbot, you’re not conversing with a human,” Kirk says. 

To retain feelings of ownership, Kirk encourages consumers to brainstorm their own holiday gift ideas first—then check with AI using specific criteria.