School of Management
Brands Must Balance AI and Authenticity
As consumer behavior expert Colleen Kirk, D.P.S., explains, in 2026, marketers leveraging AI must remember to prioritize genuine connections and transparency.
Tariffs Explained
Business analytics expert Shaya Sheikh, Ph.D., associate professor in the School of Management, explains how newly imposed tariffs could impact consumers, businesses, and supply chains.
Trends in 2024: Personal Finance
Personal finance and accounting expert Wenyao Hu, Ph.D., discusses emerging trends, tips, and predictions for what’s to come in the new year.