Graphic Design, B.F.A.
Curriculum

Discovery Core

Foundations Credits:
FCWR 101 Writing I: Foundations of College Composition 3
Prerequisite: Prerequisite: WRIT 100 or Writing Placement Exam

A course introducing students to the fundamentals of college composition. Topics include writing process, rhetorical strategies, basics of critical reading and thinking, analytical writing, and argumentative writing. This course serves as a foundation to prepare students to succeed in other academic writing contexts. Coursework includes a computer lab component.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
FCWR 151 Writing II: Foundations of Research Writing 3
Prerequisite: Prerequisite: FCWR 101 or WRIT 101

Further development of the academic writing, critical thinking, and analytical reading skills taught in Writing I. An introduction to academic discourse in the four core seminar areas: literature, social sciences, behavioral sciences, and philosophy. Development of library skills leading to a documented research paper.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
FCSP 105 Foundations of Speech Communication 3
Study of the fundamentals of verbal communication including public speaking, interpersonal communication, and small group interaction. Training in methods of obtaining and organizing materials and ideas for effective verbal communication.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
FCWR 303 Communication for Art and Design 3
Prerequisite: Prerequisite: Take one course in each group: Group 1 (FCWR 101 or FCWR 111 or WRIT 101 or WRIT 111) and Group 2 (FCWR 151 or FCWR 161 or WRIT 151 or WRIT 161)

Building on courses taken in their majors, students will learn and apply concepts of effective written and oral communication appropriate for careers in art, design, and architecture. In addition to forms appropriate to the business world, such as memos, letters, reports, proposals, and job application materials, students will learn strategies for writing career-specific forms such as project descriptions, design briefs, and marketing correspondence. Students will engage in both primary and secondary research, work collaboratively, and deliver oral presentations using visual aids and/or presentation software. Course work includes a computer lab component.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
    Total: 12 Credits
 
Seminars Credits:
ICLT 3XX Literature choice 3
Please view all course descriptions: http://www.nyit.edu/courses
ICPH 3XX Philosophy choice 3
Please view all course descriptions: http://www.nyit.edu/courses
ICBS 3XX Behavioral Science choice 3
Please view all course descriptions: http://www.nyit.edu/courses
ICSS 3XX Social Science choice 3
Please view all course descriptions: http://www.nyit.edu/courses
    Total: 12 Credits
 
Freshmen Courses Credits:
FYSE 101 First-Year Seminar1 3
Prerequisite: Prerequisites: Freshmen only (students with fewer than 31 credits), or instructor's approval

In this first-year seminar, students will explore a specific topic, theme or approach with a New York Tech full-time faculty member. The content of the course will vary based on the expertise of the instructor. For individual course descriptions, visit the FYSE 101 webpage.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
[1] FYSE 101 may be substituted with FCIQ 101 Foundations of Inquiry (3 cr), or NYIT 101 College Success Seminar (2 cr) plus a one (1) credit elective.
 
Mathematics Credits:
MATH 115 Introductory Concepts of Mathematics 3
A course on selected topics in mathematics for students of the humanities, especially in communication arts. Topics include: graphs, matrices, elements of linear programming, finite probabilities, introduction to statistics. Applications to real-life situations are emphasized. The place of these topics in the history of mathematics is outlined.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
 
Sciences Credits:
BIOL, CHEM, or PHYS course2 3
Please view all course descriptions: http://www.nyit.edu/courses
Any science course 3
Please view all course descriptions: http://www.nyit.edu/courses
    Total: 6 Credits
[2] FCSC 101 Foundations of Scientific Process may be substituted.
 

Major Requirements

Freshman Art Foundation Credits:
ARTD 102 Form and Space 3
Form and Space is designed to introduce students to the fundamentals and technical principles of working three dimensionally. Students will experiment with a number of traditional and digital methods to create, present, and reflect on form in space. Students will explore a variety of materials that may include paper, cardboard, plastilina, and 3D modeling/printing.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTD 103 Shape and Color 3
This course introduces students to the principles and theories of additive and subtractive color in two-dimensional compositions for traditional studio and digital applications. The elements of design, the psychological and symbolic uses of color, and the Gestalt theory will be covered.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTW 101 Drawing I 3
An introduction to perspective and figure drawing in which a variety of techniques are used.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTW 151 Drawing II 3
Prerequisite: Prerequisite: ARTW 101

A continuation of ARTW 101.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
    Total: 12 Credits
 
Graphic Design Sequence Credits:
ARTC 201 Computer Graphics I* 3
This introductory course in digital image-making surveys current digital tools and techniques used in the computer graphics field. Through assigned projects, students will develop an understanding of common computer-based graphics and design workflows and will learn skills to develop their ideas into a graphic format.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTC 251 Computer Graphics II* 3
Prerequisite: Prerequisites: ARTC 201 or ADVG 210 or ARCH 340 or CSCI 420 or DGIM 110

Computer Graphics II is the subsequent course to Computer Graphics I and will continue to focus on fundamental industry applications to prepare students for artistic and commercial projects in computer graphic design. Through projects, students will expand their skills to creating master industry-standard graphic designs. A particular focus will be on creating package designs.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTC 301 Motion Graphics I* 3
Prerequisite: Prerequisite: ARTC 251

This course is an introduction to the fundamental techniques used in creating time-based motion graphics and animations. This course assumes a fundamental understanding of digital imaging. Particular emphasis will be placed on projects using typography, image, and narrative sequence. Students will master motion graphics and animation skills step-by-step through the development process, from storyboard to the final product, emphasizing industry best practice.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 201 Design Principles 3
Prerequisite: Prerequisite: ARTC 201

Design Principles offers an introduction to elements and principles of design. Through studio projects, students will demonstrate an understanding of design problem-solving skills, learn the vocabulary of visual communications, and become familiar with the design process from concept to development to production.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 251 Visual Identity 3
Prerequisite: Prerequisite: ARTG 201

Visual Identity introduces students to the theory and practice of creating a powerful concept and developing a consistent visual language by which a company becomes recognizable. This visual language reflects a philosophy, carries out a branded look and feel of a company, and consists of a mark/logo and various supporting applications for print and online media.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 301 Experience Design 3
Prerequisite: Prerequisite: ARTG 251

Experience Design will cover practical methods of approaching design problems holistically emphasizing on the user’s experience and interaction; Students will focus on storytelling, sketching, and communicating design ideas to potential users through studying personas, functionality requirements, prototyping, and creating graphic user interface design.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 302 Typography 3
A course in type awareness. To explore the history of typography, origins of the alphabet, type families, and designing with type. Learning skills will cover type preferences, type moods, traditional and computer copy-editing methods.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 303 Illustration 3
Techniques pertinent to editorial design. Advanced illustration techniques using pencil, gouache, tempera, watercolor, and magic marker.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 351 Package Design 3
Prerequisite: Prerequisite: ARTG 301

A study in two and three-dimensional package design, creating innovative and functional packaging to promote the manufactured product. Learning skills will include designs for labels, various shaped containers, and point of purchase in store counter-top display.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 352 Editorial Design 3
Prerequisite: Prerequisite: ARTG 302

The design of single and double-page layouts for magazines and newspapers using typography, illustrations, photography and other design elements to enhance the layout.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 401 Advertising Design 3
Prerequisite: Prerequisite: ARTG 351

Advertising Design will introduce students to principles of advertising. Emphasis will be given to advertising methodologies and techniques, definition of the target audience, marketing objectives and competition, copy-writing, effective communication and persuasion, principles of design and campaign development for a variety of media including posters, brochures, packaging, TV storyboards, and billboard advertising.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 404 Information Design 3
Prerequisite: Prerequisite: ARTG 251

Information Design is the discipline that deals with the gathering, analysis and visualization of data. This course explores the theoretical and practical use of graphics in structuring complex information. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 1-3-3

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 451 Portfolio 3
Prerequisite: Prerequisite: ARTG 401

This course will help the student enhance and assemble a variety of work samples acquired throughout the degree program. A resume will also be prepared. Additional objectives will include learning advertising agency procedures, preparing for the interview, working with placement agencies, and where to look for employment in the graphic design field.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
    Total: 39 Credits
* All computer graphics courses require department permission prior to registration.
 
Art History Credits:
ARTH 101 Art History I 3
A survey of history and principles of the fine and utilitarian arts from the Paleolithic era through the Renaissance.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
ARTH 151 Art History II 3
A continuation of Art History I from the Baroque Era through Modernism during first half of 20th Century.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
ARTH 201 Art History III 3
A survey history after 1945 from Abstract Expressionism through Contemporary Art into the Digital Age.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
    Total: 9 Credits
 
Department Electives (choose four) Credits:
ARTB 300 Academic Internship 3
This course provides students with an opportunity to work in a professional environment in areas appropriate to their field of study under ongoing faculty mentorship. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 0-3-3

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-3-3
ARTG 260 Web Design 3
Prerequisite: Prerequisite: ARTC 251

This course introduces students to design, interactive, and multimedia concepts using the Internet as a primary medium. Students will use professional web design tools to construct web pages and generate multimedia. Classroom Hours- Laboratory and/or Studio Hours- Course Credits:1-3-3

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 310 Advanced Typography 3
Prerequisite: Prerequisite: ARTG 302

Advanced Typography is an in-depth examination of the powerful properties of type in the making of visual communication. Students build on existing typographic skills to integrate knowledge with form, image, sequence and narrative in historical, theoretical, and practical contexts. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 1-3-3

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 320 Motion Graphics II 3
Motion Graphics II is the subsequent course to Motion Graphics I and further explores the area of advanced motion graphics, animation, and video techniques. This course is designed to move students beyond the basics. It investigates advanced motion graphic concepts and techniques, and will build upon them in the development of more robust projects. Students will move beyond 2D animations and explore 3D cameras, lighting, compositing, tracking, keying techniques using green screen, particle effects, and character animation techniques. Further, projects will require use of compositing digital images and videos with motion graphics and animation elements for advanced storytelling ideas of narrative and non-narrative models. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 1-3-3

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 402 Book Design 3
Prerequisite: Prerequisite: ARTG 251

Planning and producing illustrated manuals and trade and textbooks for publication. In addition to designing contents, construction techniques may include the accordion fold, spiral binding, a stapled pamphlet, and a hand-sewn bound hard covered book.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 403 Branding 3
Prerequisite: Prerequisite: ARTG 251

The course exposes students to the principles and practicalities of branding and the strategies and tactics of in-depth brand development. The course is intended for the undergraduate student who wishes to expand knowledge of the business and management aspects of branding in creative industries. Classroom Hours- Laboratory and/or Studio Hours- Course Credits:1-3-3

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTJ 301 Independent Study 3
The Independent Study course allows students to explore a topic of their choice and interest that is aligned to their field of study. The projects are conducted under the approval, supervision and evaluation of the faculty. This is a repeatable course.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTJ 403 Special Topics 3
Prerequisite: Prerequisite: ARTC 201

Special Topics allows students to research a specific topic that is defined by the department. This course may be repeated as course content changes.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTP 201 Painting I 3
Elements of composition as well as basic painting techniques are introduced through studio assignments.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTR 201 Printing I 3
Studio survey of the process used in designing and producing prints. Zinc plate sketching is the primary medium.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTS 201 Sculpture I 3
An introduction to sculpture utilizing a variety of natural and synthetic materials. Methods include: casting, carving and construction.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTS 251 Sculpture II 3
A continuation of ARTS 201.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTW 255 Concept and Visual Storytelling 3
Prerequisite: Prerequisite: ARTD 155

An intermediate, multidiscipline course which compliments the time-based concepts presented in ARTD 155 4D Design, and prepares students for advanced coursework in all time-based media. Preproduction topics to be covered include concept development, treatment documents, character design, visual storytelling for graphic design and fine art animation, non-linear/linear storytelling, and storyboarding. The course is intended for animators, interaction and game designers, motion designers, and graphic designers. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 1-3-3

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTW 265 Traditional to Digital Media 3
Traditional to Digital Media is a course that introduces students to various processes, techniques, and methods of two-dimensional art. Students will combine traditional media like drawing and painting with digital media including photography and illustration during their artistic explorations. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 1-3-3

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTY 201 Digital Photography 3
Digital Photography will introduce students to the fundamentals of digital photography and image editing software. Students will explore creative and conceptual possibilities emphasizing both technical and aesthetic approaches to the medium.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
    Total: 12 Credits
 
General Electives Credits:
Choose electives in consultation with advisor. 12
Please view all course descriptions: http://www.nyit.edu/courses
 
Total Required Credits = 120