Public Relations

Name Title Credits School
PREL 101 Public Relations and Publicity I 3.00 College of Arts & Sciences
This introductory course discusses public relation techniques for different audiences: employees, consumers, media, financial analysts, and government regulators, to name a few. Research methods and the study of ethics and social responsibility are emphasized.

Prerequisite Course(s): Prerequisite: COMM 101

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

PREL 201 Public Relations and Publicity II 3.00 College of Arts & Sciences
This is a workshop course in which students select actual organizations as "clients," and develop practical public relations programs. The class operates as a consulting public relations agency, which assists each member with program development.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

PREL 215 Global Advg and PR 3.00 College of Arts & Sciences
Students will examine and analyze cultural diversity as it applies to advertising and public relations to global corporations, non- profit organizations and consumers. Students will learn to think critically to determine the best advertising and public relations strategies in foreign markets. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3

Prerequisite Course(s): Prerequisite: PREL 101 and ADVG 101

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

PREL 225 Research in Advertising and Public Relations 3.00 College of Arts & Sciences
The basic research methods course concentrates on the uses and applications of research in Advertising and Public Relations necessary for future practitioners to apply to their work problems or to commission the information from others. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3