Public Relations

Name Title Credits School
PREL 610 Principles and Practices of Advertising 3.00 College of Arts & Sciences
The functions, organization and economics of advertising agencies will be studied. Then, using market research data, students will develop advertising plans and budgets, as well as plans for monitoring results.

PREL 620 Seminar: Public Relations I 3.00 College of Arts & Sciences
This course utilizes a case study format to evaluate and discuss public relations as a management function; its role in employee, community, investor, customer, and government relations as well as laws and regulations affecting the profession are covered.

PREL 630 Writing for Public Relations 3.00 College of Arts & Sciences
This class is aimed at helping the student recognize the difference between effective and ineffective writing. Students are helped to improve the writing skills they need for careers in public relations. Focus is on persuasive writing and its components, which are needed to sell writing to clients, management, and other gatekeepers. Students are given the guidelines and practical experience for writing for both external and internal publics, everything from letters and news releases to newsletters and presentations.

PREL 650 Creative Advertising 3.00 College of Arts & Sciences
Students will learn the principles of copy and advertising design and apply these principles to writing and designing advertisements for print and broadcast media.

PREL 660 Advanced Public Relations 3.00 College of Arts & Sciences
This course utilizes a real-life situation derived from a business, non-profit organization, or government agency. Students develop a complete public relations program, demonstrating their ability to formulate workable strategies and tactics for reaching appropriate publics.

Prerequisite Course(s): Prerequisite: PREL 630

PREL 750 The Production House 4.00 College of Arts & Sciences
A workshop/project approach provides experience in an independent company environment. Select students specializing in advertising, computer graphics and animation, writing, producing, public relations, or directing will produce short professional projects for portfolio.

Inst Cnst