Marketing

Name Title Credits School
MRKT 102 Introduction to Marketing 3.00 School of Management
Study of the process by which consumers' needs and wants are analyzed and satisfied within the context of a modern marketing system. Investigation of current developments in the external environment affecting the marketing process. The role of marketing institutions in facilitating the flow of goods and services from producers to consumers is analyzed.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

MRKT 200 Introduction to Marketing 3.00 School of Management
Study of the process by which consumers' needs and wants are analyzed and satisfied within the context of a modern marketing system. Investigation of current developments in the external environment affecting the marketing process. The role of marketing institutions in facilitating the flow of goods and services from producers to consumers is analyzed.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

MRKT 201 Sales Management 3.00 School of Management
Planning, supervising and evaluation of sales force efforts within the guidelines set by strategic marketing planning are the principal responsibilities of sales managers. This course examines both the theory and practices which are encompassed within the role of sales manager.

Prerequisite Course(s): Prerequisite: MRKT 101 or MRKT 200 or MRKT 102

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

MRKT 301 Management of Promotion 3.00 School of Management
A firm's promotional efforts focus on developing and managing integrated marketing communications. This course studies the planning and implementation of demand stimulating promotion, i.e., advertising, personal selling, sales promotion and publicity/public relations. Promotion is seen as a key element of the marketing mix which contributes to an organization's cohesive marketing strategy.

Prerequisite Course(s): Prerequisite: MRKT 101 or MRKT 200 or MRKT 102

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

MRKT 310 Fundamentals of Exporting and Importing 3.00 School of Management
An introduction to the export/import practices of small and medium-sized firms. The course will provide a guide through the stages of the export/import process from an assessment of its feasibility to successful completion. Students will develop a familiarity with international trade regulations and requirements, procedures and documentation, intermediaries facilitating the acquisition of information, the flow of goods and services, and financing. Prerequisite: MRKT-200 or MRKT-101

Prerequisite Course(s): Prerequisite: MRKT 101 or MRKT 200 or MRKT 102

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

MRKT 320 Mgmt New Prod Dev 3.00 School of Management
Techniques and practices applied to conceptualizing, developing, launching and managing new products. An in-depth evaluation of the life-cycle concept will analyze its various stages how careful planning and management will extend it. The product management concept and its effectiveness as a management tool will also be studied.

Prerequisite Course(s): Prerequisite: Take one course in each group: Group 1 (MGMT 200 or MGMT 201) and Group 2 (MRKT 101 or MRKT 200)

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

MRKT 330 Marketing Distribution Systems 3.00 School of Management
This course introduces students to the design, development, maintenance and management functions that impact on the choice and administration of marketing channels embedded within the firm's strategic and managerial frames of reference.

Prerequisite Course(s): Prerequisite: MRKT 101 or MRKT 200 or MRKT 102

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

MRKT 340 Marketing in Action 0.00 School of Management
Linked to a content course, student engagement into community service provides the means to gain a deeper understanding of content course objectives, acquire new knowledge, and engage in civic activity.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-0-0

MRKT 345 Sales Management 3.00 School of Management
Planning, supervising and evaluation of sales force efforts within the guidelines set by strategic marketing planning are the principal responsibilities of sales managers. This course examines both the theory and practices which are encompassed within the role of sales manager.

Prerequisite Course(s): Prerequisite: MRKT 101 or MRKT 200 or MRKT 102

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

MRKT 401 Marketing Research 3.00 School of Management
Research activity in the field of marketing, methods of data collection and analysis thereof, quantitative techniques in marketing, the role of the computer in marketing research, control and evaluation of the marketing function.

Prerequisite Course(s): Prerequisite: Take one course in each group: Group 1 (MRKT 101 or MRKT 200) and Group 2 (QANT 201 or QANT 301)

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

MRKT 405 International Marketing 3.00 School of Management
Designed to develop a systematic approach for analyzing trends shaping the global marketplace. Among others, physical, cultural, socio-demographic, legal/political and technological factors are explored. Emphasis is placed on development and implementation of optimal marketing programs to capitalize on emerging market opportunities as well as the avoidance of the pitfalls inherent in crossnational marketing activities.

Prerequisite Course(s): Prerequisite: MRKT 101 or MRKT 200 or MRKT 102

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

MRKT 410 Marketing Policy and Strategy 3.00 School of Management
This marketing capstone, senior-year course, integrates knowledge and skills developed in the marketing area, such as product planning, promotion, research, and distribution, as well as general management and elements of corporate finance, for marketing strategy and policy development. Student teams will analyze a market positioning brand of an existing company, evaluate trends in the external environment, develop and implement a marketing strategy, monitor performance and adjust policies and programs for the brand. A computer-based management simulation and case studies and will be employed.

Prerequisite Course(s): Prerequisite: Take MRKT 301, MRKT 330, and one course in this group: MGMT 305 or MRKT 320.

Corequisite Course(s): Co-requisite: MRKT 401 and MRKT 405.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3