Communications

Name	Title	Credits	School
COMM 101	21st Century Techniques in Communication	3	College of Arts & Sciences
This course examines the multiple fields between communications and technology. The art of visual storytelling has its foundation in the major theories of human perception, verbal and nonverbal, and intercultural communication. Understanding how visual artists communicate with audiences in advertising/PR, journalism, filmmaking, and digital video production, the students gain a theoretical and practical knowledge in these fields. Required for all Communication Arts majors; best taken as a Freshman. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
COMM 210	Broadcast History and Criticism	3	College of Arts & Sciences
This course surveys the development of radio, television and new media in the United States. Strong consideration is given of to the impact of cultural, technological, and economic forces on broadcasting and cable. Special emphasis is placed on major trends in both entertainment and factual programming. The course includes class lectures plus viewing assignments. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 2-1-3
COMM 215	Media History	3	College of Arts & Sciences
This survey of radio and television development in the United States includes consideration of the roles played by the broadcast media as cultural, social, and economic forces. Special emphasis is placed on major trends in both entertainment and factual programming. This course includes class lectures plus independent viewing assignments. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 3-0-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
COMM 225	Writing for Media	3	College of Arts & Sciences
This course introduces students to writing in a professional environment and to the forms of writing for the mass media. These forms include new stories for print and broadcast, advertising copy for print and broadcast, and other types of writing for public relations. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 3-0-3 Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 Classroom Hours- Laboratory and/ or Stud
COMM 240	Writing for the Mass Media	3	College of Arts & Sciences
This is a practical introductory course that exposes students to the basics of effective writing and the variety of writing challenges posed by the mass media. Simple forms of writing for various media are explored as are elements of good writing such as internal conflict, word economy, objectivity, subjectivity, and the use of nonverbal messages. Prerequisite Course(s): Prerequisite: FCWR 151 or FCWR 161 or WRIT 151 or WRIT 161 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
COMM 301	Communication Law	3	College of Arts & Sciences
This survey of the statutes and regulations governing the press, broadcasting, film, and the Internet includes the analysis of defamation, contempt, privacy, freedom of speech, censorship, political expression, and intellectual property. Open to juniors and seniors only. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
COMM 320	Digital Game Design	3	College of Arts & Sciences
This course provides an introduction to the creation and evolution of digital games. The course surveys various perspectives in the field of game design and production. Topics include the history of video games, human computer interaction, game theory, game genres, working in 3d, creating A1 systems and building the Unity architecture. By the end of the course students will have completed two games: a "platformer" and one of their own choosing. These games will contain all custom objects, scripts and sounds created by the student. No prior experience working in 3d or programming required. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
COMM 330	Media Law and Ethics	3	College of Arts & Sciences
This survey of the statues and regulations governing the press, broadcasting, film and the internet includes the analysis of defamation, contempt, privacy, freedom of speech, censorship, and political expression. Open to juniors and seniors. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
COMM 345	Social Media for Business	3	College of Arts & Sciences
This course focuses on how to build a social media structure, the strength and weaknesses of various platforms for business community building in order to support a positive return on investment from social media engagement expanding the business’s current marketing and customer relations programs, setting and executing the social media business strategy and addressing criticism while encouraging transparency. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 3-0-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
COMM 350	Seminar in Mass Communication Problems	3	College of Arts & Sciences
This seminar deals with different current problems and selected topics affecting mass media or a specific medium. Students may re-enroll if the topic varies. Open to juniors and seniors only. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
COMM 355	Special Studies in Communication Arts	3	College of Arts & Sciences
Individual creative and/or research projects in one or more media are offered for intensive study in areas of specific student interest. Registration by permission of chair in whose area the study is performed. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
COMM 360	Special Projects in Communication Arts	3	College of Arts & Sciences
Essentially the same as COMM 355, particularly applicable to inter-school projects. Registration by permission of instructor in whose area the study is performed. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
COMM 362	Externship in Communication Arts	2	College of Arts & Sciences
Students enrolled in this course are given an opportunity to work in profit and non-profit organizations in the area of communications, public relations, and advertising for credit. To be eligible, students must have junior or senior status, a 3.0 or better GPA, the recommendation of his/her faculty advisor and the Chairperson's permission. Applications must be approved during the prior semester. Grades are on pass/fail basis. Students may take up to 12 credits of externship in the degree program. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-2-2
COMM 363	Externship in Communication Arts	3	College of Arts & Sciences
Students enrolled in this course are given an opportunity to work in profit and non-profit organizations in the area of communications, public relations, and advertising for credit. To be eligible, students must have junior or senior status, a 3.0 or better GPA, the recommendation of his/her faculty advisor and the Chairperson's permission. Applications must be approved during the prior semester. Grades are on pass/fail basis. Students may take up to 12 credits of externship in the degree program. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-3-3
COMM 364	Externship in TV Newsroom Operation or Externship in Communication Arts	4	College of Arts & Sciences
The Externship in TV Newsroom Operations is a two-level course in Broadcast News Operations. First level students will be provided instruction in preparing, gathering, writing, producing and broadcasting TV news. Assignments are carried out in the NYIT newsroom, which is capable of cable casting TV news to the Long Island market and from a Manhattan TV studio at our Columbus Circle campus. Emphasis is on "on-the scene" reporting, utilizing portable equipment (ENG). Qualified second-level students assume responsibilities with newsroom personnel such as correspondent/reporter, camera person, sound operator, news writer and videotape editor. When the nightly show is videotaped, students act as crew members. Grades are on a pass/fail basis. May be repeated up to 12 credits. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-4-4
COMM 365	Externship in Communication Arts	5	College of Arts & Sciences
Students enrolled in this course are given an opportunity to work in profit and non-profit organizations in the area of communications, public relations, and advertising for credit. To be eligible, students must have junior or senior status, a 3.0 or better GPA, the recommendation of his/her faculty advisor and the Chairperson's permission. Applications must be approved during the prior semester. Grades are on a pass/fail basis. Students may take up to 12 credits of externship in the degree program. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-5-5
COMM 370	Media Workshop I	4	College of Arts & Sciences
Advanced students are assigned to projects on an individual basis. Prerequisite Course(s): Prerequisite: FILM 101 and TEVE 340 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 2-6-4
COMM 375	Media Workshop II	4	College of Arts & Sciences
A continuation of the media workshop begun in COMM 370. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 2-6-4 Inst Cnst
COMM 401	Mass Communication in Society	3	College of Arts & Sciences
This capstone course is an intensive, multi-faceted exploration of the mass media as systems of communication, as well as social and psychological influences on society. Media ethics and responsibilities are explored, along with a study of research methodologies in the communications field. Open to seniors only. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
COMM 425	Advanced Social Media	3	College of Arts & Sciences
This course focuses on advanced techniques for building sharable and spreadable content using social media structures which can be tracked and analyzed in order to support a positive return on investment. Engaging in social media to create campaigns that can become viral by using the principles of spreadability will be the primary goal of all class work and will enable students to expand the reach and scope of even the simplest of business ideas. Students will create a “concept”- a product, service or company- at the beginning of the semester and construct its presence on social media in order to explore what makes a concept succeed in this media, from promotion, to advertising, to virally to shareability, while tracking progress using advanced social media metrics. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3 Prerequisite Course(s): Prerequisite: COMM 345 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
COMM 430	E-Marketing and Branding	3	College of Arts & Sciences
This course assists students in understanding and utilizing the many tools and techniques of modern marketing in the context of Internet and brand system. This course based on e-commerce research and e-commerce practices is designed to develop students’ knowledge of effective marketing business and brand management. Students will learn how to design a marketing plan for media product. It expands coverage of using social media, broadband, customer relationship management, and strategy theories. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
COMM 435	Event Planning	3	College of Arts & Sciences
Event planning for Business is designed to give students hands on experience in producing events from the conceptual phase for implementation review and assessment. This course prepares students to become event planners and to learn to work collaboratively in teams; develop programming and marketing strategies; gain budget management experience and work within specified time frames. Emphasis is placed on the importance of identifying the events objectives, researching its feasibility and likely outcome; and event design planning; marketing; contingency planning; and outcome. This course is very interactive and will require students to take concepts and ideas surrounding event planning and apply them to a major event for an outside client and two hypothetical events. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
COMM 440	Fashion Communications	3	College of Arts & Sciences
This course applies principles on integrated marketing communications to the study of communications, consumer behavior marketing, public relations, advertising and web design in the international fashion industry. Topics include history of fashion, research and analysis of media planning for print, video, live events, digital dissemination and web fashion design. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
COMM 445	Experiential Model: Interactive Web Network	4	College of Arts & Sciences
This full- day advanced course aims to have upper class students of varied levels of experience and talent perform the duties of employees of a professional web network. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 2-6-4 Prerequisite Course(s): Course is limited to juniors and seniors Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 2-6-4 Inst Cnst
COMM 450	Healthcare Communications	3	College of Arts & Sciences
This course covers the range of marketing communications activities involved in healthcare. Subjects include marketing communications for hospitals and nursing homes associations (e.g. Red Cross), pharmaceutical companies and non- profits. Physician advertising and public relations in the context of integrated marketing communications and campaigns are also studied. Current issues such as healthcare reform is also researched and analyzed. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3 Prerequisite Course(s): Prerequisite: ADVG 101 and PREL 101 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
COMM 451	Guided Project	1	College of Arts & Sciences
This course enables students to select course material not available in the catalog. The material may be in very focused subject or specialization necessary for the students area of interest, or it may provide in- depth information following coursework. Students submit a proposal to a faculty member with the approval of the department chair. Students must schedule regular conferences with the advisor and submit a midterm progress report and a final paper or completed project. As a guideline, each credit hour is 30 hours of work, e.g. a 3 credit Guided Project would require 90 hours of work. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 0-3-1 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-3-1
COMM 452	Guided Project	2	College of Arts & Sciences
This course enables students to select course material not available in the catalog. The material may be in a very focused subject or specialization necessary for student's area of interest, or it may provide in- depth information following coursework. Students submit a proposal to a faculty member with the approval of the department chair. Students must schedule regular conferences with the advisor and submit a midterm progress report and a final paper or completed project. As a guideline, each credit hour is 30 hours of work, e.g. a 3 credit Guided Project would require 90 hours of work. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 0-6-2 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-6-2
COMM 453	Guided Project	3	College of Arts & Sciences
This course enables students to select course material not available in the catalog. The material may be in a very focused subject or specialization necessary for the student’s area of interest or it may provide in- depth information following coursework. Students submit a proposal to a faculty member with the approval of the department chair. Students must schedule regular conferences with the advisor and submit a midterm progress report and a final paper or completed project. As a guideline, each credit hour is 30 hours of work, e.g. a 3 credit Guided Project would require 90 hours of work. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 0-9-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-9-3
COMM 454	Guided Project	4	College of Arts & Sciences
This course enables students to select course material not available in the catalog. The material may be in a very focused subject or specialization necessary for the students area of interest, or it may provide in- depth information following coursework. Students submit a proposal to a faculty member with the approval of the department chair. Students must schedule regular conferences with the advisor and submit a midterm progress report and a final paper or completed project. As a guideline, each credit hour is 30 hours of work, e.g. a 3 credit Guided Project would require 90 hours of work. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 0-12-4 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-12-4
COMM 460	Integrated Marketing Communications	3	College of Arts & Sciences
The integrated marketing communications course studies the exploration and utilization of unifying marketing communication tools, from advertising and public relations to media production and packaging with the purpose of sending target audiences consistent, persuasive messages that projects companies and goals objectives. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
COMM 465	Socio-Political Issues in Media	3	College of Arts & Sciences
This capstone course is an intensive, multifaceted exploration of the mass media as systems of communication focusing on the social, psychological and political influences media has on a society. Media ethics and responsibilities are explored along with study of research methodologies in the communications field. Readings and discussions. Open to seniors only. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3 Prerequisite Course(s): Course is limited to seniors Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3