Communications

Name Title Credits School
COMM 101 Communication: Principles and Process 3.00 College of Arts & Sciences
This survey course uses the benchmark inventions in communications history from writing to daily digital advances to understand the timeless concepts of storage, retrieval, speed and portability of messages. It major theories of human perception, mass communication, nonverbal and intercultural communication and their impact on designing effective messages in advertising/PR, journalism, script writing, casting, directing, and storytelling. Required for all Communication Arts majors; best taken as a Freshman.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

COMM 210 Broadcast History and Criticism 3.00 College of Arts & Sciences
This course surveys the development of radio, television and new media in the United States. Strong consideration is given of to the impact of cultural, technological, and economic forces on broadcasting and cable. Special emphasis is placed on major trends in both entertainment and factual programming. The course includes class lectures plus viewing assignments.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 2-1-3

COMM 215 Media History 3.00 College of Arts & Sciences
This survey of radio and television development in the United States includes consideration of the roles played by the broadcast media as cultural, social, and economic forces. Special emphasis is placed on major trends in both entertainment and factual programming. This course includes class lectures plus independent viewing assignments. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 3-0-3

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

COMM 225 Writing for Media 3.00 College of Arts & Sciences
This course introduces students to writing in a professional environment and to the forms of writing for the mass media. These forms include new stories for print and broadcast, advertising copy for print and broadcast, and other types of writing for public relations. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 3-0-3 Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 Classroom Hours- Laboratory and/ or Stud

COMM 240 Writing for the Mass Media 3.00 College of Arts & Sciences
This is a practical introductory course that exposes students to the basics of effective writing and the variety of writing challenges posed by the mass media. Simple forms of writing for various media are explored as are elements of good writing such as internal conflict, word economy, objectivity, subjectivity, and the use of nonverbal messages.

Prerequisite Course(s): Prerequisite: FCWR 151 or FCWR 161 or WRIT 151 or WRIT 161

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

COMM 301 Communication Law 3.00 College of Arts & Sciences
This survey of the statutes and regulations governing the press, broadcasting, film, and the Internet includes the analysis of defamation, contempt, privacy, freedom of speech, censorship, political expression, and intellectual property. Open to juniors and seniors only.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

COMM 310 Current Broadcast Operations 3.00 College of Arts & Sciences
Students study the management functions within radio and television stations and networks. The functions, requirements, and problems of each department are dealt within detail, as well as station-network relationships. Open to juniors and seniors.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

COMM 320 Digital Game Design 3.00 College of Arts & Sciences
This course provides an introduction to the creation and evolution of digital games. The course surveys various perspectives in the field of game design and production. Topics include the history of video games, human computer interaction, game theory, game genres, working in 3d, creating A1 systems and building the Unity architecture. By the end of the course students will have completed two games: a "platformer" and one of their own choosing. These games will contain all custom objects, scripts and sounds created by the student. No prior experience working in 3d or programming required. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

COMM 330 Media Law and Ethics 3.00 College of Arts & Sciences
This survey of the statues and regulations governing the press, broadcasting, film and the internet includes the analysis of defamation, contempt, privacy, freedom of speech, censorship, and political expression. Open to juniors and seniors. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

COMM 345 Social Media for Business 3.00 College of Arts & Sciences


Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

COMM 350 Seminar in Mass Communication Problems 3.00 College of Arts & Sciences
This seminar deals with different current problems and selected topics affecting mass media or a specific medium. Students may re-enroll if the topic varies. Open to juniors and seniors only.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

COMM 355 Special Studies in Communication Arts 3.00 College of Arts & Sciences
Individual creative and/or research projects in one or more media are offered for intensive study in areas of specific student interest. Registration by permission of chair in whose area the study is performed.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

COMM 360 Special Projects in Communication Arts 3.00 College of Arts & Sciences
Essentially the same as COMM 355, particularly applicable to inter-school projects. Registration by permission of instructor in whose area the study is performed.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

COMM 362 Externship in Communication Arts 2.00 College of Arts & Sciences
Students enrolled in this course are given an opportunity to work in profit and non-profit organizations in the area of communications, public relations, and advertising for credit. To be eligible, students must have junior or senior status, a 3.0 or better GPA, the recommendation of his/her faculty advisor and the Chairperson's permission. Applications must be approved during the prior semester. Grades are on pass/fail basis. Students may take up to 12 credits of externship in the degree program.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-2-2

Dept Cnst

COMM 363 Externship in Communication Arts 3.00 College of Arts & Sciences
Students enrolled in this course are given an opportunity to work in profit and non-profit organizations in the area of communications, public relations, and advertising for credit. To be eligible, students must have junior or senior status, a 3.0 or better GPA, the recommendation of his/her faculty advisor and the Chairperson's permission. Applications must be approved during the prior semester. Grades are on pass/fail basis. Students may take up to 12 credits of externship in the degree program.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-3-3

Dept Cnst

COMM 364 Externship in TV Newsroom Operation or Externship in Communication Arts 4.00 College of Arts & Sciences
The Externship in TV Newsroom Operations is a two-level course in Broadcast News Operations. First level students will be provided instruction in preparing, gathering, writing, producing and broadcasting TV news. Assignments are carried out in the NYIT newsroom, which is capable of cable casting TV news to the Long Island market and from a Manhattan TV studio at our Columbus Circle campus. Emphasis is on "on-the scene" reporting, utilizing portable equipment (ENG). Qualified second-level students assume responsibilities with newsroom personnel such as correspondent/reporter, camera person, sound operator, news writer and videotape editor. When the nightly show is videotaped, students act as crew members. Grades are on a pass/fail basis. May be repeated up to 12 credits.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-4-4

Dept Cnst

COMM 365 Externship in Communication Arts 5.00 College of Arts & Sciences
Students enrolled in this course are given an opportunity to work in profit and non-profit organizations in the area of communications, public relations, and advertising for credit. To be eligible, students must have junior or senior status, a 3.0 or better GPA, the recommendation of his/her faculty advisor and the Chairperson's permission. Applications must be approved during the prior semester. Grades are on a pass/fail basis. Students may take up to 12 credits of externship in the degree program.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-5-5

Dept Cnst

COMM 370 Media Workshop I 4.00 College of Arts & Sciences
Advanced students are assigned to projects on an individual basis.

Prerequisite Course(s): Prerequisite: FILM 101 and TEVE 340

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 2-6-4

COMM 375 Media Workshop II 4.00 College of Arts & Sciences
A continuation of the media workshop begun in COMM 370.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 2-6-4

Inst Cnst

COMM 401 Mass Communication in Society 3.00 College of Arts & Sciences
This capstone course is an intensive, multi-faceted exploration of the mass media as systems of communication, as well as social and psychological influences on society. Media ethics and responsibilities are explored, along with a study of research methodologies in the communications field. Open to seniors only.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

COMM 425 Advanced Social Media 3.00 College of Arts & Sciences
This course focuses on advanced techniques for building sharable and spreadable content using social media structures which can be tracked and analyzed in order to support a positive return on investment. Engaging in social media to create campaigns that can become viral by using the principles of spreadability will be the primary goal of all class work and will enable students to expand the reach and scope of even the simplest of business ideas. Students will create a “concept”- a product, service or company- at the beginning of the semester and construct its presence on social media in order to explore what makes a concept succeed in this media, from promotion, to advertising, to virally to shareability, while tracking progress using advanced social media metrics. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3

Prerequisite Course(s): Prerequisite: COMM 345

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

COMM 430 E-Marketing and Branding 3.00 College of Arts & Sciences


Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

COMM 435 Event Planning 3.00 College of Arts & Sciences
Event planning for Business is designed to give students hands on experience in producing events from the conceptual phase for implementation review and assessment. This course prepares students to become event planners and to learn to work collaboratively in teams; develop programming and marketing strategies; gain budget management experience and work within specified time frames. Emphasis is placed on the importance of identifying the events objectives, researching its feasibility and likely outcome; and event design planning; marketing; contingency planning; and outcome. This course is very interactive and will require students to take concepts and ideas surrounding event planning and apply them to a major event for an outside client and two hypothetical events. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

COMM 440 Fashion Communications 3.00 College of Arts & Sciences
This course applies principles on integrated marketing communications to the study of communications, consumer behavior marketing, public relations, advertising and web design in the international fashion industry. Topics include history of fashion, research and analysis of media planning for print, video, live events, digital dissemination and web fashion design. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

COMM 445 Experiential Model: Interactive Web Network 4.00 College of Arts & Sciences
This full- day advanced course aims to have upper class students of varied levels of experience and talent perform the duties of employees of a professional web network. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 2-6-4

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 2-6-4

Inst Cnst

COMM 450 Healthcare Communications 3.00 College of Arts & Sciences
This course covers the range of marketing communications activities involved in healthcare. Subjects include marketing communications for hospitals and nursing homes associations (e.g. Red Cross), pharmaceutical companies and non- profits. Physician advertising and public relations in the context of integrated marketing communications and campaigns are also studied. Current issues such as healthcare reform is also researched and analyzed. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3

Prerequisite Course(s): Prerequisite: ADVG 101 and PREL 101

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

COMM 451 Guided Project 1.00 College of Arts & Sciences
This course enables students to select course material not available in the catalog. The material may be in very focused subject or specialization necessary for the students area of interest, or it may provide in- depth information following coursework. Students submit a proposal to a faculty member with the approval of the department chair. Students must schedule regular conferences with the advisor and submit a midterm progress report and a final paper or completed project. As a guideline, each credit hour is 30 hours of work, e.g. a 3 credit Guided Project would require 90 hours of work. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 0-3-1

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-3-1

Dept Cnst

COMM 452 Guided Project 2.00 College of Arts & Sciences
This course enables students to select course material not available in the catalog. The material may be in a very focused subject or specialization necessary for student's area of interest, or it may provide in- depth information following coursework. Students submit a proposal to a faculty member with the approval of the department chair. Students must schedule regular conferences with the advisor and submit a midterm progress report and a final paper or completed project. As a guideline, each credit hour is 30 hours of work, e.g. a 3 credit Guided Project would require 90 hours of work. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 0-6-2

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-6-2

Dept Cnst

COMM 453 Guided Project 3.00 College of Arts & Sciences


Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-9-3

Dept Cnst

COMM 454 Guided Project 4.00 College of Arts & Sciences
This course enables students to select course material not available in the catalog. The material may be in a very focused subject or specialization necessary for the students area of interest, or it may provide in- depth information following coursework. Students submit a proposal to a faculty member with the approval of the department chair. Students must schedule regular conferences with the advisor and submit a midterm progress report and a final paper or completed project. As a guideline, each credit hour is 30 hours of work, e.g. a 3 credit Guided Project would require 90 hours of work. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 0-12-4

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-12-4

Dept Cnst

COMM 460 Integrated Marketing Communications 3.00 College of Arts & Sciences
The integrated marketing communications course studies the exploration and utilization of unifying marketing communication tools, from advertising and public relations to media production and packaging with the purpose of sending target audiences consistent, persuasive messages that projects companies and goals objectives. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3

COMM 465 Media & Society 3.00 College of Arts & Sciences
This capstone course is an intensive, multi-faceted exploration of the mass media as systems of communication, as well as social and psychological influences in society. Media ethics and responsibilities are explored along with study of research methodologies in the communications field. Readings and discussions. Open to seniors only. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3