Business Analytics

Name Title Credits School
BUSA 701 Data Interaction & Visualization 3 School of Management
This course will provide students with understanding and proficiency in data interaction and visualization. This course will build on the concepts of business statistics and cover data visualization practices and tools for presenting big data. Students will learn effective data wrangling and visualization with Tableau and other relevant tools. They will also learn to design and develop interactive dashboards for deeper insights into the data.

BUSA 705 Predictive Analytics 3 School of Management
The course provides the application of foundational topics for supervised learning algorithms such as Multiple Linear Regression, Logistics Regression, Nearest Neighbors, Decision and Regression Trees, Discriminant Analysis, Neural Networks, and Ensemble Methods. It first builds a sound understanding of data preparation, exploration, and reduction methods. This course covers prediction as well as classification processes. The emphasis is on learning the application of different machine learning techniques for decision-making situations across business domains rather than mastering the techniques' mathematical and computational foundations.

Prerequisite Course(s): Prerequisites: QANT 501 or permission of the chair

BUSA 715 Social Network Analytics 3 School of Management
Social media plays a key role in today’s business environment for any organization. This course discusses the concepts, techniques, and tools to collect and analyze digital data available through the web and social media in organizations. It provides applied training in foundational methods of association rules, collaborative filtering, and cluster analysis. It also covers text mining and social network analytics for decision-making in different business domains in the global environment.

Prerequisite Course(s): Prerequisites: DTSC 501/MIST 725 and MRKT 620

BUSA 720 Managerial Decision Modelling 3 School of Management
This course demonstrates the role of optimization and simulation models for business applications. Linear and nonlinear programming as well as discrete event simulation techniques such as Monte Carlo will be studied and applied in a variety of business disciplines such as operations, marketing, and finance. Another focus of this course is on data analytical methods for the preparation of business forecasts. Emphasis is placed upon building time series forecasting models and evaluating their accuracy.

Prerequisite Course(s): Prerequisites: DTSC 501/MIST 725 and QANT 620