AI Makes Your Writing Worse

Colleen Kirk, D.P.S., professor of marketing and management, shares her AI-Authorship research with The Economist.

The article discusses how humans have varied emotional reactions to AI prose, depending on the writing’s purpose. 

Kirk notes how few will object to companies using AI to announce a new parking policy, but if that policy was problematic and the company used AI to draft an apology—then “You’ve got a big problem.” Kirk explained that this type of use is likely to activate feelings of “moral disgust,” as noted in her research.