AI Chatbots May Be Increasing Your Grocery Bill

Consumer marketing expert Colleen Kirk, associate professor at New York Institute of Technology, is featured in a Money article with advice on using grocery AI chatbots to avoid overspending at checkout. 

“This technology can be particularly useful when shoppers are overwhelmed,” shared Kirk. As generative AI agents are designed to be warm, casual and surprisingly human, this may increase consumers’ trust in their suggestions, noted Kirk.

“If you have a budget in mind, tell the AI assistant.” For budget-conscious customers, grocery AI agents can help sort through a retailer’s offerings by giving it specific information using natural language. 

The story was also shared in outlets such as Fort Worth Star-Telegram and Columbus Ledger-Enquirer.