Marketing Researcher Quoted in Forbes

Insight from consumer behavior expert Colleen Kirk, D.P.S., associate professor in the School of Management, is featured in the Forbes article, “Why Barbie Made Forbes’ 2023 Power Women List.” Kirk explains that the doll has played a crucial role in shaping girls’ views on how much they can accomplish, including offering them opportunities to explore identities and future career possibilities like becoming a surgeon or an astronaut.

“It’s the whole idea that Barbie can reflect our aspirations. We can put ourselves into this doll, as women of all ages, and that’s really powerful,” says Kirk.