Yu Zhang, Ph.D., primarily focuses his research interest in international communication, Chinese political communication, diplomatic discourses, and social media. His articles have appeared in such publications as the International Journal of Interdisciplinary Social Sciences, Media Asia, American Review of China Studies, Journal of International Studies, and Studies in Popular Culture. Zhang’s works have also appeared in books such as News Media and New Media: The Asia-Pacific Internet Handbook and China Today: An Encyclopedia of Life in the People’s Republic of China. Since 1996, nearly 60 academic conferences have accepted his papers for presentations, and he has been a speaker at dozens of other events. Currently, Zhang is working on his book, Applying Laozi’s WuWei to China’s Political Governance.

Selected Publications

  • Zhang, Y. (2016). “How China’s social media set national agenda in politics.” Glenn Richardson (Ed.) Social Media and Politics: A New Way to Participate in the Political Process (pp. 231-244). CA: Santa Barbara, Praeger (ABC-CLIO).
  • Zhang, Y. (2016). “China’s personalized ‘mass’ media: From Weibo to WeChat.” Alison Novak and Imaani El-Burki (Eds.) Defining Identity and the Changing Scope of Culture in the Digital Age (pp. 29-42). IGI Global.
  • Zhang, Y. (2015). “A dream analysis: The rationales and the framing of the China Dream.” Journal of the Pennsylvania Communication Annual, v71, pp. 76-101.
  • Zhang, Y. (2015). “The empowering impacts of Chinese social media Weibo.” Robert Caine, Hilary Wheaton, and Louis Massey (Eds.) Bridging Gaps: Higher Education, Media, and Society (pp. 49-56). WaterHill Publishing.

Courses Taught at New York Tech

  • Media and Culture
  • Media and Society
  • Business Communication
  • Communication for Technical Profession
  • Foundations of Inquiry
  • Foundations of Speech
  • English Literature
  • College Writings

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