Business Administration Managerial Essentials, Advanced Certificate
Curriculum
Major Requirements
| Managerial Essentials | Credits: | |
| MGMT 605 | Organizational Development and Behavioral Factors | 3 |
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The classical substance of organization and management is linked with the analysis of organizational elements and dimensions of human behavior in the work environment. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| MRKT 620 | Strategic Marketing and Branding | 3 |
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Marketing is at the core of a business enterprise. Without customers, a business cannot exist. This course prepares students to approach, structure, and solve complex marketing problems on strategic and tactical levels. Analysis of the dynamic marketplace trends affecting everchanging customer preferences, evolving market structures, and competitive scenarios will reflect the complexity of the marketing task. The course provides students an understanding of strategies and tactics for capturing market opportunities via delivery of superior customer value and brand equity management. Analysis of the trends affecting the ever changing customers' wants and preferences, evolving market structures and competitive scenarios will reflect the present complexity of the marketing task, and the imperative of capturing market opportunities via delivery of superior customer value and the brand equity management. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 3-0-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| MGMT 650 | Strategic Leadership Capstone | 3 |
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An examination of the operational aspects of high level leadership, including its role in framing the organization's 20 year strategic plan, the making of consequential decisions in an uncertain, complex, and rapidly changing environment, and maintaining excellence in the corporate world. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| Total: 9 Credits | ||