AI

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Brands Must Balance AI and Authenticity

As consumer behavior expert Colleen Kirk, D.P.S., explains, in 2026, marketers leveraging AI must remember to prioritize genuine connections and transparency.

Alumni Profile: Amir Gefen

Alumni Profile: Amir Gefen

As the AI Lab Manager at the Ministry of Education in Israel, Amir Gefen (M.A. ’95) scouts for educational technologies that use artificial intelligence (AI) and matches them with schools as pilot programs, ultimately offering recommendations to the government on how to approach and what to do with AI in the classroom.