Professor Lends Expertise to Quikly
May 09, 2023
Colleen Kirk, D.P.S., associate professor of management and marketing studies, shared her expertise in an article by the marketing news site Quikly. Kirk, who researches psychological ownership in consumers (when shoppers feel a product or brand is "theirs"), explains how this phenomenon can impact brands.
“In my research, my colleagues and I have shown that consumers can become very defensive when they feel ownership of a product. A classic example was when Tropicana tried to remove consumers’ beloved straw and orange from their packaging in 2009,” said Kirk. “Consumers at the time had grown up with the straw and orange on their breakfast table — they had a strong sense of intimate knowledge and ownership. They rebelled, and within six weeks, Tropicana had to scrap their repackaging efforts.”
Smithsonian Interviews Paleontologist
Jun 07, 2023
Karen Poole, Ph.D., paleontologist and assistant professor of biomedical sciences at NYITCOM-Arkansas, is quoted in a Smithsonian article about a fossil from the beaked dinosaur Iani smithi, which was recently discovered in Utah and detailed in a new study. The reptile belonged to a group of dinosaurs called rhabdodontomorphs, which, as Poole previously hypothesized in her own research, were present in Cretaceous North America. Poole, who was not involved the Iani study, notes that the Utah discovery adds new evidence to support her hypothesis.
Huey's Parenting Advice Featured in Fatherly
Jun 06, 2023
Melissa Huey, Ph.D., assistant professor of psychology, is quoted in the Fatherly article “Subtle Signs You’re a Hostile Parent.” Huey highlights two behaviors that children may perceive as hostile: yelling and sarcasm. Because these habits can be difficult to break, when parents do yell or use sarcasm Huey encourages them to show vulnerability, apologize, and explain to their children that even parents make mistakes.
“Healthy parenting requires vulnerability. Portraying yourself as a person who's never wrong and never makes mistakes is a dangerous place to be because kids need to learn that you make mistakes too,” Huey says. “When you practice vulnerability, you’re also teaching kids that it’s okay for them to make mistakes, and you give them a template for what to do when they are in the wrong.”
Hometown Papers Highlight Students’ Accomplishments
May 29, 2023
Media outlets featured academic accomplishments of New York Tech students who are local residents. Tapinto.net and HamletHub.com featured Class of 2023 commencement awardees, including the School of Architecture and Design’s Eryn Cooper and the College of Engineering and Computing Sciences’ Austin Stietzel, respectively. The Riverdale Press highlighted llan Cohen-Vasquez’s participation in SOURCE.
Fiorito Featured in Newsday’s Winners Column
May 28, 2023
Newsday has featured Jole Fiorito, Ph.D., an assistant professor specializing in medicinal chemistry, in its Winners column for having received a three-year grant from the National Institutes of Health’s National Institute of Neurological Disorders and Stroke to research early-stage drug development to treat Alzheimer’s disease.
Coverage of this grant has also been published in Long Island Business News.
Hoffmann’s Research Publicized by Science Outlets
May 24, 2023
As featured in more than a dozen science news sites and outlets, including Phys.org, Sci.news, Knowledia, and others, Associate Professor of Anatomy Simone Hoffmann, Ph.D., is part of a team helping to “unearth” significant clues about a mysterious group of mammals that once inhabited present-day Madagascar. In their new study, Hoffmann and Senior Curator at the Denver Museum of Nature and Science David Krause, Ph.D., identify a fossilized tailbone as having once belonged to the ancient mammal Vintana. The extinct creature lived about 66 million years ago, roaming the earth at the same time as the dinosaurs, and beared a resemblance to modern groundhogs. Their findings provide new insights into the region’s early mammalian evolution.
Rajnarayanan Featured in Fortune
May 24, 2023
Raj Rajnarayanan, Ph.D., assistant dean of research and associate professor at NYITCOM-Arkansas, who manages a COVID-19 variant database, was interviewed by Fortune. He notes that XBB variants, which are believed to be the “first major highly immune-evasive” group of variants, “will sweep through China,” but the wave will be “largely invisible” owing to low rates of testing and reporting. Among other points, he also adds that increased circulation of XBB variants in China—and elsewhere—is likely to result in the evolution of new XBB variants.
Huntington Now Features Class of 2023 Accomplishments
May 24, 2023
Huntington Now highlighted multiple achievements by local students from the Class of 2023. Among those featured were physical therapy students who received their doctoral hoods, nursing students who were welcomed into the profession with a pinning ceremony, and students who received awards from NYITCOM and the College of Arts and Sciences.
Newsday Interviews Cybersecurity Expert
May 23, 2023
Newsday continues to tap cybersecurity expert Michael Nizich, Ph.D., director of the ETIC and adjunct associate professor of computer science, in its ongoing coverage of the Suffolk County ransomware attack. Weeks prior to the September 2022 cyberattack, three county officials took a trip to India, where an unidentified employee accessed the county’s network through its virtual private network (VPN). When asked about whether the India access could possibly have played a role in the ransomware attack, Nizich expressed doubt and explained that the use of a secure VPN should limit exposure to hackers.
Media Highlight President Foley’s Election to Accelerate LI Board
May 17, 2023
Long Island Business News and CompsMag have covered the news that President Hank Foley, Ph.D., has been elected as a board member of Accelerate Long Island, a collaboration of research and academic institutions and business leaders that aims to support the growth of high-tech startup companies. “It is inherent in our mission to educate the workforce of the future to support research and scholarship that benefit society – this involves both innovation and collaboration with industry leaders,” Foley said. “Joining forces with Accelerate LI and working in partnership with its other directors will help foster opportunity and spur growth within the Long Island ecosystem.”