Media Coverage

Rothstein Quoted in Reader’s Digest Health Story

Feb 27, 2023

Alex Rothstein, M.S., instructor for the Exercise Science program, was quoted in an article about heart rate for the Reader's Digest wellness site The Healthy. He recommends that people follow the Karvonen Formula to calculate their fat-burning heart rate.

“An individual subtracts their age from 220 to get their ‘age-predicted heart rate max,’ and then subtracts their resting heart rate from this number to get their heart rate reserve. If you want to exercise at 75 percent of your heart rate reserve, you would multiply the heart rate reserve by 0.75 and then add back the resting heart rate. This new number would be the target heart rate to work at 75 percent of one’s heart rate reserve,” says Rothstein. He also adds that people are often surprised to learn that the fat-burning heart rate zone is less intense than the cardio zone, which burns carbohydrates at a higher rate.


Hometown News Outlets Highlight Student Achievements

Feb 24, 2023

Local media outlets featured the academic accomplishments of New York Tech students, including, among others, The Monmouth Journal,, and Hamlet Hub, which highlighted area students named to the Presidential Honor List and Dean’s List for fall 2022. In addition,, Northeast Times, and others highlighted fall graduates of the Class of 2022.


Kirk Lends Marketing Expertise to Quikly Guide

Feb 24, 2023

Marketing and consumer behavior expert Colleen Kirk, D.P.S., associate professor of management and marketing studies, was quoted in a marketing guide by Quikly, which discusses consumers' preference for simpler shopping experiences. Among other points, Kirk notes that one reason that simplicity works well for consumers is that people feel good when they believe that they can master something. 

“It’s called a feeling of effectance, or competence, and...effectance makes it easier for consumers to feel ownership for a product as they shop,” said Kirk, whose research focuses on psychological ownership in marketing. “When consumers feel a product or brand is ‘theirs’ they will pay more for it, will evaluate it more positively, and are more likely to tell others about it.”


Feb 23, 2023

Employment and labor law expert Joshua Bienstock, L.L.M., J.D., associate professor in the School of Management, was featured in a national news segment for Scripps News, which discussed proposed legislation in Maryland that would incentivize employers to adopt a four-day workweek. The story notes that the new trend could become a way to keep people in their jobs longer and work fewer hours without losing pay.

“The four-day workweek, to me, is essential to us to accommodate this evolving employee of 2023. The idea of giving employees the option of a four-day workweek instead of a five-day workweek may appeal to a lot of employees in the sense that it will reduce the number of days they have to commute. It will help them balance their ever-colliding home-work lives,” said Bienstock.


Feb 21, 2023

Bisrat Kinfemichael, Ph.D., assistant professor of accounting and finance, was quoted in an NPR article about the value of old iPhones. At a recent online auction, a first-generation iPhone sold for $63,356.40, which was more than 100 times its original cost, and more than any vintage iPhone before it. Kinfemichael notes that demand-side factors have made unopened first-generation iPhones into “extremely rare commodities, similar to precious metals.”

He adds that online marketplaces, like eBay, have also made it easier for buyers and sellers to find one another—and there may be more potential buyers now than ever. “Substantial wealth has been created since the release of the original iPhone. It’s possible that some individuals who have benefited from the creation of wealth in the technology industry may highly value such devices and be willing to spend a lot of money on them,” he says.


CBS New York Interviews Nizich

Feb 17, 2023

Cybersecurity expert Michael Nizich, Ph.D., was featured in a CBS New York (WCBS-TV) news segment about the Suffolk County ransomware attack. In his interview, Nizich advises organizations that have been victimized not to pay the ransom because even if hackers ultimately provide keys to unlock the data, they can still sell what they have stolen after the ransom is paid. 

“Something on the dark web [is the] kind of sale that’s like a chop shop. [Hackers] take the data and they make it more valuable to different parties. An attack like this is so damaging and so deep that I think it's all about recovery now,” says Nizich.


Nadler Lends Expertise to Newsday PFAS Coverage

Feb 17, 2023

Newsday interviewed environmental health expert David Nadler, Ph.D., research assistant professor, following the discovery of perfluoroalkyl and polyfluoroalkyl substances, also known as PFAS, at Long Island MacArthur Airport. Nadler, who has conducted research on ways to safely break down PFAS, explains that the chemicals have been in use as far back as the 1950s and can be found in common products, including water-resistant fabrics and stain-resistant carpeting.

“It's been there a long time. We just happen to realize it now,” he says. “Has it affected anyone? Well, that's where we're lacking in long-term studies.”


Geisler Shares Insight with Newsweek

Feb 17, 2023

Jonathan Geisler, Ph.D., associate professor and chairperson for the Department of Anatomy, is quoted in Newsweek regarding an ancient great white shark tooth discovered on the North Carolina shore. Geisler explains that the tooth, which belonged to a shark that was more than 20 feet long, has turned black due to the addition of minerals during fossilization, which can take at least 10,000 years. The specimen is potentially millions of years old, although its exact age is not clear.

“The dark color indicates that fossilization likely occurred in sediment with low oxygen values," Geisler said. “The color does not indicate age, but the modern great white emerged about six to five million years ago.”

Similar coverage also appeared in more than 30 other outlets, including, The Charlotte Observer, and Myrtle Beach Online.


Media Highlight Otazu’s Biomedical Research

Feb 14, 2023

As seen in InnovateLI, MedicalXpress, Neuroscience News, The Island360, Spectrum, and multiple other news sites, research by NYITCOM Assistant Professor Gonzalo Otazu, Ph.D., could help to explain how the sense of smell is impacted in individuals with autism. The study, which leverages cutting-edge techniques like intrinsic optical imaging and machine learning, analyzes a mouse model of autism and reports differences in the neurological processes responsible for smell.

“These findings illustrate why more studies related to the sensory aspect of autism are so important,” Otazu said in InnovateLI. “By documenting the neural processes in the mouse model of autism, our findings may help to explain the brain circuitry of humans with autism and one day lead to advancements that improve these individuals’ quality of life.”


Newsday Features Alzheimer’s Researcher

Feb 12, 2023

A Newsday story featuring research projects underway at several Long Island colleges highlights the College of Arts and Sciences’ Jole Fiorito, Ph.D., and her work to discover new ways to treat Alzheimer’s disease.

The article reports that Fiorito, using organic chemistry, is designing and synthesizing a new organic molecule to target two enzymes that affect brain neuron function; if she can get results using that one molecule, she may be able to develop a treatment with a single drug. She has already designed molecules to test in research with her students.  “Once they are ready we test them on cells, enzymes, even animals, to see if the molecules are able to affect the cell,” she said. “Of course, this is a very preliminary study … the molecule is a starting point for developing a drug.”