Facebook Live: When Bad Gifts Happen to Good People

Join us for a Facebook Live discussion with NYIT School of Management Associate Professor Deborah Y. Cohn, Ph.D., about the threat to marketers posed by hostile or thoughtless gift-giving.

Dr. Cohn has researched why people are unhappy about gifts they have received. Don’t go shopping without hearing her insights about gift-giving that hurts relationships, including relationships between consumers and brands. She will discuss her research and other marketing principles that can help consumers and marketers get through the sometimes challenging gift-buying season. She will be interviewed by senior marketing students Giuseppe Evangelista and Ashley Russo.

Watch live

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