Business Administration, B.S. – Marketing
Curriculum

Discovery Core

Foundations Credits:
FCWR 101 Writing I: Foundations of College Composition 3
Prerequisite: Prerequisite: WRIT 100 or Writing Placement Exam

A course introducing students to the fundamentals of college composition. Topics include writing process, rhetorical strategies, basics of critical reading and thinking, analytical writing, and argumentative writing. This course serves as a foundation to prepare students to succeed in other academic writing contexts. Coursework includes a computer lab component.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
FCWR 151 Writing II: Foundations of Research Writing 3
Prerequisite: Prerequisite: FCWR 101 or WRIT 101

Further development of the academic writing, critical thinking, and analytical reading skills taught in Writing I. An introduction to academic discourse in the four core seminar areas: literature, social sciences, behavioral sciences, and philosophy. Development of library skills leading to a documented research paper.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
FCSP 105 Foundations of Speech Communication 3
Study of the fundamentals of verbal communication including public speaking, interpersonal communication, and small group interaction. Training in methods of obtaining and organizing materials and ideas for effective verbal communication.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
FCSC 101 Foundations of Scientific Process 3
This course is designed to provide students with an introduction to the big ideas of different scientific disciplines, and is grounded in the scientific process. The course focuses on interdisciplinary aspects, the scientific process, and it is writing intensive, interactive and relevant.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
FCIQ 101 Foundations of Inquiry 3
This course introduces you to the fundamentals of critical thinking. Topics include an overview of the research methods in various academic disciplines, reasoning, constructing an argument, and evaluating information. This course serves as a foundation for your continued development of critical thinking skills in other core classes, your major program coursework, and your personal and professional life.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
FCWR 301 Communication for Business 3
Prerequisite: Prerequisite: Take one course in each group: Group 1 (FCWR 101 or FCWR 111 or WRIT 101 or WRIT 111) and Group 2 (FCWR 151 or FCWR 161 or WRIT 151 or WRIT 161)

Building on courses taken in their majors, students will learn and apply concepts of effective written and oral communication appropriate for business careers. Focusing on communicating to specific audiences and developing an effective writing process, students will write in business formats such as memos, letters, reports, proposals, and resumes. Some assignments will include research and documentation. Students will deliver informative and persuasive oral presentations. Course work includes a computer lab component.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
    Total: 18 Credits
 
Seminars Credits:
ICLT 3XX Literature choice 3
Please view all course descriptions: http://www.nyit.edu/courses
ICPH 3XX Philosophy choice 3
Please view all course descriptions: http://www.nyit.edu/courses
ICSS 3XX Social Science choice 3
Please view all course descriptions: http://www.nyit.edu/courses
ICBS 3XX Behavioral Science choice 3
Please view all course descriptions: http://www.nyit.edu/courses
    Total: 12 Credits
 
Math and Science Core Credits:
MATH 125 Finite Mathematics 3
Prerequisite: Prerequisite: MATH 100 or MATH 101 or Math Placement Exam

Review of elementary algebra and selected topics in statistics and probability. Sets, real numbers, graphing, linear and quadratic equations and inequalities, relations and functions, solving systems of linear equations, descriptive statistics, frequency distributions, graphical displays of data, measures of central tendency and dispersion, introduction to probability.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
Science choice 3
Please view all course descriptions: http://www.nyit.edu/courses
    Total: 6 Credits
 

Major Requirements

Liberal Arts Credits:
MATH 151 Fundamentals of Calculus 3
Prerequisite: Prerequisite: MATH 125 or MATH 140 or MATH 141 or TMAT 135 or TMAT 155 or Math Placement Exam

Applications of calculus to business and social science. Intuitive use of limits and continuity. Derivatives, extrema, concavity, and applications such as marginal analysis, business models, optimization of tax revenue, and minimization of storage cost. The exponential and logarithmic functions. Antiderivatives and the definite integral. Areas and consumer's surplus. Some concepts of probability extended to discrete and continuous sample spaces.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
ECON 202 Principles of Economics I 3
A study of basic economic concepts emphasizing analysis of the aggregate economy. The fundamental concepts of national income and its determination, economic fluctuations, monetary and fiscal policies, and economic growth are covered.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
ECON 204 Principles of Economics II 3
An examination of the processes of price determination, output, and resource allocation in perfect and in imperfect competition. Also covers labor economics, international trade and finance, and alternative economic systems.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
QANT 201 Statistical Sampling Theory 3
Prerequisite: Prerequisite: MATH 140 or MATH 141 or MATH 151 or MATH 170 or TMAT 155

This course introduces students to both descriptive and inferential statistics. Coverage includes applications to business and other disciplines and the use of technology as a decision support tool.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
    Total: 12 Credits
 
Business Core—Lower Business Core Credits:
BUSI 100 School of Management Orientation1 0
Three hour School of Management orientation to be completed as part of the professional enrichment requirement during student's first semester enrolled in the Bachelor of Science in Business Administration academic program.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-0-0
ACCT 101 Accounting I 3
A study of accounting fundamentals. Topics include the accounting cycle, statement preparation, systems, asset valuations, accounting concepts, and principles for the sole proprietorship.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
ACCT 110 Managerial Accounting 3
Prerequisite: Prerequisite: ACCT 101

Special emphasis is placed on the collection and interpretation of data for managerial decision-making purposes. A study is made of cost concepts used in planning and control, cost- profit-volume analysis, and budgeting.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
LLAW 110 Legal Environment of Business 3
This course examines the legal and ethical environment of domestic and international business including contracts, agency and intellectual property and analyzes the regulatory environment including employment law, consumer law and antitrust.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
FINC 201 Corporation Finance 3
Prerequisite: Prerequisite: Take ACCT 101, ECON 105 or ECON 202 and one course in this group: MATH 125 or MATH 140 or MATH 141 or MATH 151 or MATH 170 or TMAT 135 or TMAT 155

An overview of the financial management function in modern business, emphasizing the time value of money and financial analysis. The financial and economic environment and capital markets and securities are covered.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MGMT 102 Principles of Management 3
A study of organizations and of the activities of a manager in an organization. The course follows a functional approach, analyzing such management concepts as organizing decentralization, use of staff, human relations, conflict, decision-making, planning , supervision, communication, and financial and production control systems such as budgeting and PERT.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MRKT 102 Introduction to Marketing 3
Study of the process by which consumers' needs and wants are analyzed and satisfied within the context of a modern marketing system. Investigation of current developments in the external environment affecting the marketing process. The role of marketing institutions in facilitating the flow of goods and services from producers to consumers is analyzed.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
    Total: 18 Credits
[1] Pass/Fail grading
 
Upper Business Core Credits:
MIST 315 Management Information Systems 3
This course provides an introduction to information technology and application software. It also introduces students to how information is used in organizations and how information technology enables improvement in decision making at all managerial levels.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
QANT 300 Production and Operations Management 3
Prerequisite: Prerequisite: QANT 201

Addresses activities required in the process of production of products and delivery of services. Background of concepts, processes and institutions in the production of goods and services will be covered. Computer applications are an integral part of this course.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
QANT 405 Management Science 3
Prerequisite: Prerequisite: QANT 201

Quantitative techniques for managerial decision-making are covered. These techniques include linear and integer programming, nonlinear programming, decision analysis, queuing theory and simulation. Problems are modeled and then solved using computer software.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
BUSI 405 Business Research and Innovation 3
Prerequisite: Prerequisite: Take ACCT 110 and FINC 201 and one course in Group 1 (LLAW 101 or LLAW 110) and Group 2 (MIST 300 or MIST 315).

Student innovation and business research are conducted for the purpose of developing a potential value-adding incremental change in a product, process, or service to facilitate potential independent or corporate venturing initiatives. Outcomes include integration of core functional areas into a business plan.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
BUSI 435 Business Policy and Strategy 3
Co-Requisite: Co-requisite: BUSI 405 and BUSI 495

This capstone, senior-year course, integrates knowledge and skills in the various functional areas of business for corporate and business strategy development. Student teams will develop a corporate mission, goals and objectives, and implement business policy by managing a complete value chain for a company; deploying marketing, operational and financial strategies and policies in a simulated competitive environment so as to achieve sustainable growth and productivity. Case studies and a computer-based management game will be employed.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
BUSI 495 Professional Enrichment Capstone1 0
Co-Requisite: Co-requisite: BUSI 435

This course attends to student professionalism and workforce readiness through Professional Enrichment, Experiential Education, and Student Advancement activities during the student's tenure in the School of Management. Senior standing.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-0-0
    Total: 15 Credits
[1] Pass/Fail grading


Select one of the following concentration groups below:


  • Finance
  • International Business
  • Management
  • Marketing
 
Finance Concentration Credits:
BUSI 450 Business Analytics 3
Prerequisite: Prerequisites: MRKT 102, FINC 201, QANT 300

This course discusses applications of business analytics to strengthening decision-making ability in different business areas such as marketing, finance, operations, and strategic planning. This course provides students with an understanding of the emerging role of analytics in business disciplines. It shows how to use analytics tools in a spreadsheet environment to effectively utilize and interpret analytic models and results for better decisions making.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: .5-2-3
FINC 301 International Financial Management 3
Prerequisite: Prerequisite: FINC 201

This course introduces students to the modern concepts and techniques of decision making in a multi-currency setting. Topics will include international monetary systems, foreign exchange markets, foreign exchange risk management, international taxation, multinational investment decisions, and international financial markets and instruments.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
FINC 325 Principles of Investment and Security Analysis 3
Prerequisite: Prerequisite: FINC 201

An introduction to the investment process. An understanding of how individuals and institutions make their investment decisions. A broad exposure to a range of topics including selection of securities, security analysis, instruments, and investment trends. The risks and returns involved in investing in different financial instruments are examined.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
FINC 405 Modern Portfolio Theory 3
Prerequisite: Prerequisite: FINC 201

A detailed examination of portfolio management and capital market theory including a review of material on efficient markets, the basic Markowitz portfolio model and the capital asset pricing model. The above concepts in terms of international diversification and the evaluation of portfolio performance are covered. Traditional equity and bond valuation techniques will also be investigated.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MGMT 435 International Business 3
Techniques for analyzing and understanding the world of international business. Students will examine the challenges posed by the multinational firm and the dynamic nature of international business. Team projects will complement lectures.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MIST 442 Blockchain Applications 3
Prerequisite: Prerequisites: MIST 315, FINC 301

The course provides students with the fundamental concept of blockchains and the emerging role of blockchains in organizations, as well as its use cases and business cases with some general history and studies of recent tests and pilots.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
    Total: 18 Credits
 
International Business Concentration Credits:
ECON 320 International Economics 3
Prerequisite: Prerequisite: Take ECON 105, ECON 110, and one course in this group: QANT 201 or QANT 301

This course provides the conceptual framework that forms the basis for global commerce. Topics include free trade, the flow of goods and services, investments, balance of payment, and the International Monetary System and the foreign exchange markets in the context of alternative international adjustment mechanisms.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
FINC 301 International Financial Management 3
Prerequisite: Prerequisite: FINC 201

This course introduces students to the modern concepts and techniques of decision making in a multi-currency setting. Topics will include international monetary systems, foreign exchange markets, foreign exchange risk management, international taxation, multinational investment decisions, and international financial markets and instruments.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MGMT 335 International Business 3
Prerequisite: Prerequisite: Take ACCT 101, ECON 105, ECON 110, and one course in each group: Group 1 (MGMT 102 or MGMT 200 or MGMT 201) and Group 2 (MRKT 101 or MRKT 200)

Techniques for analyzing and understanding the world of international business. Students will examine the challenges posed by the multinational firm and the dynamic nature of international business. Oral team projects will complement lectures.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MIST 345 Emerging Internet Technologies and Global Business 3
Prerequisite: Prerequisite: MIST 315 or MIST 300

This course evaluates models for creating economically viable global businesses using the emerging and contemporary social media technologies. Topics in the areas of the entrepreneurial environment, current web-based technology, and global web-based technology strategy are covered

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MRKT 405 International Marketing 3
Prerequisite: Prerequisite: MRKT 101 or MRKT 200 or MRKT 102

Designed to develop a systematic approach for analyzing trends shaping the global marketplace. Among others, physical, cultural, socio-demographic, legal/political and technological factors are explored. Emphasis is placed on development and implementation of optimal marketing programs to capitalize on emerging market opportunities as well as the avoidance of the pitfalls inherent in crossnational marketing activities.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MGMT 440 International Business Capstone 3
Prerequisite: Prerequisite: Take every course in this group: Group 1 (ECON 320, FINC 301, MIST 335, and MRKT 405) and one course in this group: Group 2 (INTL 301 or MGMT 301)

This capstone course is designed to give students an opportunity to develop their expertise in the area of international management. It offers a critical analysis of topics such as the political economy of international trade; current issues in global human resource management, marketing, finance and accounting; the international division of labor; and ethics in international business. In addition, students gain exposure to cross-cultural training.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
    Total: 18 Credits
 
Management Concentration Requirement Credits:
BUSI 450 Business Analytics 3
Prerequisite: Prerequisites: MRKT 102, FINC 201, QANT 300

This course discusses applications of business analytics to strengthening decision-making ability in different business areas such as marketing, finance, operations, and strategic planning. This course provides students with an understanding of the emerging role of analytics in business disciplines. It shows how to use analytics tools in a spreadsheet environment to effectively utilize and interpret analytic models and results for better decisions making.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: .5-2-3
HRMT 315 Human Resource Management 3
Prerequisite: Prerequisite: MGMT 101 or MGMT 102 except BS Information Technology

An introduction to the management of human resources for the effective support and achievement of an organization's strategies and goals. The major functions of planning and staffing, employee development and involvement, compensation and reward and employee relations are examined. Decision-making skills in these areas are developed through class assignments. This course also discusses the role of personality assessment through the lens of HR practices and teambuilding.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MGMT 370 Organizational Behavior 3
Prerequisite: Prerequisite: MGMT 101 or MGMT 102 except BS Information Technology

An introduction to the fundamental concepts of human behavior within organizations. Topics covered include: motivation, group dynamics, informal organization, formal organizational design, leadership, performance measurement, organizational changes, conflict management and organizational development.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MGMT 435 International Business 3
Techniques for analyzing and understanding the world of international business. Students will examine the challenges posed by the multinational firm and the dynamic nature of international business. Team projects will complement lectures.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MGMT 475 Knowledge and Innovation Technology Strategy 3
Prerequisite: Prerequisites: MIST 315, MGMT 370

A senior course examining the agile nature of modern organizations that focus on rapid innovation as a source of competitive advantage. With a focus on the use of technology in facilitating new systems for innovation management, a survey of new and developing capabilities for fostering innovative organizational culture, leveraging corporate human capital an the development of organizational learning as foundations of corporate success will be conducted.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
    Total: 15 Credits
 
Management Concentration choice (select one) Credits:
HRMT 435 Talent Management 3
A capstone course in which students will develop a talent management plan for an organization. The course is designed to teach students how to align human resource management practices with business needs. A case study approach will be used.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MGMT 480 Project and Program Management 3
Prerequisite: Prerequisites: MGMT 102, QANT 201

This course focuses on a holistic approach to project and program management. The content deals with planning, scheduling, organizing, and controlling projects-for example, product development, construction, information systems, new businesses, and special events. The course includes major topics of Strategy, Priorities, Organization, Project Tools, and Leadership. Primary class emphasis is on the project management process and tools. Project management is becoming more important in today's world. Mastery of key tools and concepts could give you a significant competitive advantage in the marketplace.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
    Total: 3 Credits
 
Marketing Concentration Requirement Credits:
BUSI 450 Business Analytics 3
Prerequisite: Prerequisites: MRKT 102, FINC 201, QANT 300

This course discusses applications of business analytics to strengthening decision-making ability in different business areas such as marketing, finance, operations, and strategic planning. This course provides students with an understanding of the emerging role of analytics in business disciplines. It shows how to use analytics tools in a spreadsheet environment to effectively utilize and interpret analytic models and results for better decisions making.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: .5-2-3
MGMT 435 International Business 3
Techniques for analyzing and understanding the world of international business. Students will examine the challenges posed by the multinational firm and the dynamic nature of international business. Team projects will complement lectures.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MRKT 302 Principles of Marketing Research 3
Prerequisite: Prerequisite: MRKT 102

Research activity in the field of marketing, methods of data collection and analysis thereof, quantitative techniques in marketing, the role of the computer in marketing research, control and evaluation of the marketing function.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MRKT 422 New Product Development and Marketing 3
Prerequisite: Prerequisite: MRKT 102 and junior/senior status

Techniques and practices applied to conceptualizing, developing, launching and managing new products. An in-depth evaluation of the product life-cycle will analyze its various stages and how careful planning and management will extend it. The product management concept and its effectiveness as a management tool will also be studied.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MRKT 430 Digital Marketing 3
Prerequisite: Prerequisites: MRKT 102

In this course, students will learn to apply digital tools to the marketing landscape. This includes digital products and services (e.g., the Internet of things) as well as digital distribution, digital pricing and payment systems, and digital media and promotions (email marketing, search engine optimization, social media marketing, online advertising, web analytics, mobile marketing). At the conclusion of this course, students will be able to develop a marketing plan that includes digital products, digital distribution, digital pricing, and digital tools for promotions.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
    Total: 15 Credits
 
Marketing Concentration choice (select one) Credits:
MRKT 301 Management of Promotions 3
Prerequisite: Prerequisite: MRKT 101 or MRKT 200 or MRKT 102

A firm's promotional efforts focus on developing and managing integrated marketing communications. This course studies the planning and implementation of demand stimulating promotion, i.e., advertising, personal selling, sales promotion and publicity/public relations. Promotion is seen as a key element of the marketing mix which contributes to an organization's cohesive marketing strategy.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MRKT 345 Professional Selling and Digital Customer Relationship Management 3
Prerequisite: Prerequisite: MRKT 101 or MRKT 200 or MRKT 102

Planning, supervising and evaluation of sales force efforts within the guidelines set by strategic marketing planning are the principal responsibilities of sales managers. This course examines both the theory and practices which are encompassed within the role of sales manager.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
    Total: 3 Credits
 
Electives Credits:
Business Electives2 9
Please view all course descriptions: http://www.nyit.edu/courses
Liberal Arts Electives 12
Please view all course descriptions: http://www.nyit.edu/courses
    Total: 21 Credits
[2] 100-level courses do not count towards Business Electives.
 
Total Required Credits = 120