William Scheckel is chief marketing officer of the cybersecurity and advertising technology firm Oxford BioChronometrics and also serves as director of the global private investment platform TreveriMarket. He specializes in B2B marketing, fundraising strategies, social networking, digital branding, and business development. Since 1992, he has contributed to the marketing efforts of many of the world’s leading brands, including SAP, where he served as chief-of-staff for global marketing, as well as IBM, Shell, and Deutsche Bank. Scheckel has served as a marketing advisor to three heads of state. He has built over 100 enterprise websites designed to foster online communities and drive revenue and, in the course of his career, has added over $1.5 billion to his clients’ collective bottom line. A graduate of University of Chicago and Universität Konstanz, William also serves on the boards of several cultural charitable organizations.
Courses I Teach/Have Taught at NYIT
- Social Media for Business for Undergraduates
- Social Media for Business Graduate Seminar
- Advanced Social Media