Dr. Mostafa Purmehdi is a social scientist with a doctorate degree in Marketing from HEC Montreal. Mostafa is interested in questions around sustainable marketing strategies, web 3.0 markets and applications of blockchain technology in digital marketing.

At New York Tech, he co-chairs the Sharpening Institutional Identity committee, sits on the Vancouver Research Grants Committee, and is the Director of Business Outreach at the Vancouver campus.

Recent Projects/Research

  • Public Policy and Marketing
  • Web 3.0 Marketing and Applications of Blockchain
  • Customer Relationship Management and Service Failure
  • Business Education in Blockchain and AI Era

Selected Publications and Presentations

  • Shahrasbi, N., Rohani, M., Purmehdi, M., & Rajabzadeh Ghatari, A. (2024). Self-determination theory and customer revenge behavior: explaining how customers regulate their anger and revenge behavior, Journal of Consumer Marketing.
  • Lai, L. W., Lorne, F., Purmehdi, M., et al (2023), "Walk and Chew Gum: A demand and supply illustration of Macro and Micro Net-zero initiatives for the Automobile Industry," Journal of Sustainable Production and Consumption.
  • Purmehdi, Mostafa, Mina Rohani, Nasser Shahrasbi, "Self-Determination Theory and Consumers' Revenge Behaviors," presented at the Winter AMA Conference, New Orleans, LA, 2018.
  • Purmehdi, M., R. Legoux, F. Carrillat, S. Senecal (2017), "The Effectiveness of Warning Labels for Consumers: A Meta-Analytic Investigation into Their Underlying Process and Contingencies," Journal of Public Policy and Marketing.

Professional Honors and Awards

  • Fellow at the Centre for Ethics and Social Responsibility (CESR), CU Boulder
  • Received Excellence in Teaching Award at HEC Montreal
  • Won the Jean-Louis Mercier Foundation bourse for research
  • Won a competitive bursary as Ph.D. student at HEC Montreal

Courses Taught at New York Tech

  • Marketing Strategy and Brand Management
  • International Marketing
  • Consumer Behavior

Contact Info