Mostafa Purmehdi is a social scientist with a doctorate in marketing interested in questions around sustainable marketing strategy, consumer behavior, web 3.0 and applications of blockchain technology in digital marketing.
He received his Ph.D. in 2016 from HEC Montreal where he defended his doctoral thesis on "Customer Protection Initiatives." He also earned a B.S. in Industrial Engineering in 2006 from Iran University of Science and Technology, and his M.B.A. from Sharif University of Technology in Tehran.
Recent Projects/Research
- Public policy and Marketing
- Web 3.0 applications in marketing
- Customer relationship management and service failure
Selected Publications and Presentations
- Lai, L. W., Lorne, F., Purmehdi, M., et al (2023), "Walk and Chew Gum: A demand and supply illustration of Macro and Micro Net-zero initiatives for the Automobile Industry", published in the Journal of Sustainable Production and Consumption, accepted for publication on Nov 21, 2022. Impact Factor: 5.032
- Purmehdi, Mostafa, Mina Rohani, Nasser Shahrasbi, "Self-Determination Theory and Consumers' Revenge Behaviors", Winter AMA Conference, New Orleans, LA, 2018.
- Purmehdi, M., R. Legoux, F. Carrillat, S. Senecal (2017), "The Effectiveness of Warning Labels for Consumers: A Meta-Analytic Investigation into Their Underlying Process and Contingencies", published in the Journal of Public Policy and Marketing, 36(1), 36–53. Impact Factor: 2.457, ABS ranking: 3
Professional Honors and Awards
- Fellow at the Centre for Ethics and Social Responsibility (CESR), CU Boulder
- Received Excellence in Teaching Award at HEC Montreal
- Won the Jean-Louis Mercier Foundation bourse for research
- Won a competitive bursary as Ph.D. student at HEC Montreal
Courses Taught at New York Tech
- Marketing Strategy and Brand Management
- International Marketing