James Wyckoff is an educator and award-winning marketing communications practitioner. He has worked at public relations and advertising agencies, and on the client side with colleges (College of Mount Saint Vincent), hospitals (Hospital for Special Surgery and New York Presbyterian), and home care companies. (Olsten Health Services, formerly the nation’s largest). He has written speeches for two U.S. Presidents, won an Effie award, and was co-author of the PRSA Code of Ethics and Professional Standards. His chapter on ethics in health communication appears in the Jones & Bartlett textbook, Health Communication.
Since 2000, Wyckoff has taught at a number of colleges, including Columbia University and New York Institute of Technology. He is former president of the 300-member Healthcare Public Relations and Marketing Society of Greater New York (HPRMS) and the 800-member New York chapter of the Public Relations Society of America (PRSA-NY). He is the founder and faculty adviser for the New York Tech chapter of the Public Relations Student Society of America.
Recent Projects/Research
KNOWLEDGE CAPITAL IN NONPROFIT HOSPITAL GOVERNANCE: A RESOURCE-BASED VIEW OF INFORMATION TRUSTEES NEED (Dissertation), 2016
Publications
- Chapter, “A Practical Guide to Health Communication Ethics,” in Health Industry Communication, eds. Hicks, Nancy, and Nichols, Christina
- Wyckoff, J. Reissiger, A., and Schlumper, D, A pediatric asthma disease management program that produces results, Drug Benefit Trends (peer-judge journal)
Honors and Awards
- Best Hospital Annual Report, Horizon magazine, Hospital for Special Surgery, awarded by Healthcare Advertising Report
- Effie Award (AMA) Gold in an Innocent America, The Gold Information Center
- Courses Taught at New York Tech
- Introduction to Advertising, Introduction to Public Relations
- Healthcare Advertising and Public Relations, Global Advertising and Public Relations
- Advertising Copywriting
- Media Production Workshop
- Advertising Production House