NYIT President Guiliano delivered brief remarks today at a sign-dedication ceremony marking the renaming of the NYIT College of Osteopathic Medicine. He addressed a crowd of several hundred gathered on the academic quad, including students, faculty and staff from the NYIT College of Osteopathic Medicine; invited guests from the osteopathic medical community; and students, faculty and staff from NYIT's six other schools. The new name replaces the 35-year-old college’s former name, New York College of Osteopathic Medicine, commonly known as NYCOM. Following are his remarks:
Good afternoon. When I became President of NYIT, the first major administrative hire I made was Dr. Ross-Lee, who was then the Dean at Ohio University College of Osteopathic Medicine. When she got here, she already thought the name was the NYIT College of Osteopathic Medicine and simply NYCOM for short. It was logical. Today we can say we are either attesting to her often concealed powers of clairvoyance …or that in a backwards-to-the-future moment, we are catching up with her. Or both.
Our College of Osteopathic Medicine has reported to me since January 1996, so I have been deeply engaged in all its ups and downs, and I am happy to say the ups have become habit forming. We are all proud of what our school and its students have become. And through all those years the over-riding desire of the NYIT community has been to figure out a way to shine more light on the College of Osteopathic Medicine and enhance its reputation. A lot of people shared a wide range of ideas, but in the end in this cluttered competitive marketplace of names and institutions seeking attention and recognition, what is a NYCOM? kept confronting us. Sometimes we are just too close physically and emotionally to see what others with a clearer perspective see. And branding consultant after top consultant told us NYCOM is just not a “brandable” name anymore for a medical school, and we are losing out not leveraging the NYIT name that out we have fixed on and built up over the past decade and will continue to build upon. We cannot even trademark the mark NYCOM in any meaningful way.
Today’s renaming is part of NYIT’s 2030 Plan, a strategic initiative that calls for greater interdisciplinary efforts and collaboration spanning departmental and school boundaries. In selecting “NYIT College of Osteopathic Medicine,” the trustees, the administration, including Dr. Ross-Lee and myself, collectively believe that colleges should move away from the “COM” acronym. Here’s why: when the medical school was founded, no one was familiar with the term “dot.com.” But in recent years, that’s come to be used as an abbreviation by technology companies and business that are certainly not associated with the values of osteopathic medicine as the consultants have pointed out to us. Nor are we an online medical school.
Ever heard of Nycom Inc., an Upstate New York seller of electronic components, power systems, printed circuit boards, and backplane assemblies? Or NYCOM International, a pre-paid international long-distance service? Or another Nycom Inc., a provider of products and services to the scientific, architectural, and construction communities? And here’s my favorite. When you become the president of a college or university in the State of New York, try as you might, you cannot avoid an occasional trip to Albany. Well, standing proudly in front of our state’s august capital building is an office building with a great big NYCOM sign. It is the home of the New York Conference of Mayors.
NYIT is privileged to be one of the few universities in the country with an osteopathic medical school, especially one so highly regarded for its continuum of medical education. And, NYIT College of Osteopathic Medicine is equally privileged to be part of a university with “Technology” as its last name. More opportunities to offer a leading-edge, cross-disciplinary curriculum, a greater research capacity, greater visibility in the world at large, and access to more channels for enhanced partnerships and support are just a few of the mutual benefits. We all draw strength from each other in the NYIT community.
Reputations are increasingly global, certainly national and regional, and hard to build and maintain. The Center for Global Health has contributed and continues to contribute to our global image. Our good and improving reputation is vital to our future, our students, our faculty and partners, and results in honors and jobs for our graduates.
This is a proud day for our university with a medical school with a name for today’s times--one that we hope will ring loudly and clearly regionally, nationally and globally--please join me in a round of applause on behalf of the NYIT College of Osteopathic Medicine.