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News and Events
News
Events

Oct 22 2014

Turkish Art Exhibit Opens at NYIT Gallery 61

Oct 10 2014

TEDx Explores Harmonic Tectonics

Oct 03 2014

NYIT Students Surpass the $1 Million Mark in Combined Earnings from Internships

Sep 24 2014

TEDxNYIT: Creating Harmony in a World Experiencing Tectonic Shifts

Sep 19 2014

Dynamic, Radical Solutions Needed: 2014 Cybersecurity Conference Highlights

Oct 24 2014

“The Year of Turkey 2014” - The Heritage of Turkish Art: Exhibition

Oct 24 2014

Library Geekouts: Hang Out, Mess Around & Geek Out with the Library

Oct 24 2014

One Day Immersion in TV, Cable and Digital Entertainment Collegiate Conference

Oct 25 2014

Senior Day: Women’s Soccer vs. Bridgeport

Oct 25 2014

Alumni Day: Volleyball vs. Bentley

Marketing Option

Marketing Learning Goal

At the successful completion of the BSBA with an option in marketing, students will be able to conduct primary and secondary marketing data analysis and develop global marketing strategy.

Marketing Learning Objectives

Towards achieving the BSBA marketing option learning goal, the student will be able to:

  1. Design and implement an integrated marketing communications strategy and program;
  2. Assess a marketing distribution system and a retail marketing mix;
  3. Identify new product opportunities and manage the product life cycle and systematic product development process;
  4. Organize, measure and analyze relevant marketing information to provide recommendations for marketing decision making; and
  5. Evaluate global macro environmental trends and their impact on the elements of marketing strategy and programs.

View the curriculum requirements.

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