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News and Events
News
Events

Jan 20 2015

NYIT Selected to Participate in Epicenter’s Pathways to Innovation Program

Jan 13 2015

NYIT Ranks Among 2015 U.S. News Best Online Programs

Dec 23 2014

Architecture and Medical Students Launch Global Competition for Healthy Designs

Dec 18 2014

BBC to Feature Home2(O) Project in News Segment

Dec 12 2014

NYIT Wins Grant to Develop STEM Programs

Mar 05 2015

Symposium: Main Street Forum, Robert Dadras

Mar 05 2015

SOHO Class of 2018 E-board Interest Meeting

Mar 06 2015

Twitter Geekout: Hang Out, Mess Around & Geek Out with the Library

Mar 06 2015

Faculty Writing Retreat

Mar 07 2015

Information Session

Marketing Option

Marketing Learning Goal

At the successful completion of the BSBA with an option in marketing, students will be able to conduct primary and secondary marketing data analysis and develop global marketing strategy.

Marketing Learning Objectives

Towards achieving the BSBA marketing option learning goal, the student will be able to:

  1. Design and implement an integrated marketing communications strategy and program;
  2. Assess a marketing distribution system and a retail marketing mix;
  3. Identify new product opportunities and manage the product life cycle and systematic product development process;
  4. Organize, measure and analyze relevant marketing information to provide recommendations for marketing decision making; and
  5. Evaluate global macro environmental trends and their impact on the elements of marketing strategy and programs.

View the curriculum requirements »

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