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News and Events
News
Events

Oct 30 2014

School of Health Professions Offers Health Fair Events Nov. 3 - Nov. 7

Oct 29 2014

NYIT Medical Students Deliver Hands-On Care at Health Screening Events

Oct 22 2014

Turkish Art Exhibit Opens at NYIT Gallery 61

Oct 10 2014

TEDx Explores Harmonic Tectonics

Oct 03 2014

NYIT Students Surpass the $1 Million Mark in Combined Earnings from Internships

Nov 03 2014

Online Workshop for Faculty on Classroom Management

Oct 31 2014

“The Year of Turkey 2014” - The Heritage of Turkish Art Exhibition (Extended Through November 12)

Oct 31 2014

Mini-Retreats for Scholarly Writing

Nov 03 2014

Energy Minor Information Session

Nov 04 2014

Internship Certificate Program - Orientation I

Marketing Option

Marketing Learning Goal

At the successful completion of the BSBA with an option in marketing, students will be able to conduct primary and secondary marketing data analysis and develop global marketing strategy.

Marketing Learning Objectives

Towards achieving the BSBA marketing option learning goal, the student will be able to:

  1. Design and implement an integrated marketing communications strategy and program;
  2. Assess a marketing distribution system and a retail marketing mix;
  3. Identify new product opportunities and manage the product life cycle and systematic product development process;
  4. Organize, measure and analyze relevant marketing information to provide recommendations for marketing decision making; and
  5. Evaluate global macro environmental trends and their impact on the elements of marketing strategy and programs.

View the curriculum requirements.

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