Connect-School-of-Management
News and Events
News
Events

Aug 27 2014

NYIT Architecture Professor Helps Illuminate Burning Man Festival

Aug 26 2014

PA Grads Attain High Pass Rate on National Exam

Aug 19 2014

NYIT Cybersecurity Conference 2014

Aug 18 2014

NYIT and Turkish Partner YTU Offer Dual Master’s Degrees

Aug 08 2014

Student-Doctors Begin NYIT Osteopathic Medical Education

Sep 04 2014

Women’s Soccer vs. New Haven

Sep 05 2014

Career Services Welcome Back Breakfast

Sep 05 2014

Career Services Welcome Breakfast

Sep 05 2014

Women’s Tennis vs. Daemen

Sep 05 2014

Men’s Soccer vs. Holy Family

Marketing Option

Marketing Learning Goal

At the successful completion of the BSBA with an option in marketing, students will be able to conduct primary and secondary marketing data analysis and develop global marketing strategy.

Marketing Learning Objectives

Towards achieving the BSBA marketing option learning goal, the student will be able to:

  1. Design and implement an integrated marketing communications strategy and program;
  2. Assess a marketing distribution system and a retail marketing mix;
  3. Identify new product opportunities and manage the product life cycle and systematic product development process;
  4. Organize, measure and analyze relevant marketing information to provide recommendations for marketing decision making; and
  5. Evaluate global macro environmental trends and their impact on the elements of marketing strategy and programs.

View the curriculum requirements.

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