Connect-School-of-Management
News and Events
News
Events

Sep 19 2014

Dynamic, Radical Solutions Needed: 2014 Cybersecurity Conference Highlights

Sep 19 2014

NYIT Engineering Professor Wins NIH Grant for Robotics Research

Sep 17 2014

NYIT Holds Convocation for Medical and Health Professions Students

Sep 11 2014

NYIT Medical Researcher Wins NIH Grant for Cardiac Studies

Sep 09 2014

NYIT Ranked in Top Tier of U.S. News & World Report’s Best Colleges 2015 Edition

Sep 23 2014

NSF Grant Opportunities Seminar

Sep 23 2014

Internship Certificate Program - Orientation I

Sep 24 2014

Internship Certificate Program - Orientation I

Sep 24 2014

Internship Certificate Program - Orientation II

Sep 24 2014

KAN Jam

Marketing Option

Marketing Learning Goal

At the successful completion of the BSBA with an option in marketing, students will be able to conduct primary and secondary marketing data analysis and develop global marketing strategy.

Marketing Learning Objectives

Towards achieving the BSBA marketing option learning goal, the student will be able to:

  1. Design and implement an integrated marketing communications strategy and program;
  2. Assess a marketing distribution system and a retail marketing mix;
  3. Identify new product opportunities and manage the product life cycle and systematic product development process;
  4. Organize, measure and analyze relevant marketing information to provide recommendations for marketing decision making; and
  5. Evaluate global macro environmental trends and their impact on the elements of marketing strategy and programs.

View the curriculum requirements.

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