Connect-School-of-Management
News and Events
News
Events

Aug 19 2014

NYIT Cybersecurity Conference 2014

Aug 18 2014

NYIT and Turkish Partner YTU Offer Dual Master’s Degrees

Aug 08 2014

Student-Doctors Begin NYIT Osteopathic Medical Education

Aug 05 2014

Paul Dangerfield to Lead NYIT-Vancouver

Aug 04 2014

NSF Awards NYIT Grant for Sputtering System to Support Nano/Micro-Fabrication Research

Aug 25 2014

Information Session About New ‘Minor in Energy Science, Technology and Policy’

Aug 26 2014

Graduate Enrollment Day

Aug 27 2014

Graduate Enrollment Day

Aug 29 2014

New Student Orientation - Old Westbury

Sep 02 2014

New MFA Graduate Student Orientation

Marketing Option

Marketing Learning Goal

At the successful completion of the BSBA with an option in marketing, students will be able to conduct primary and secondary marketing data analysis and develop global marketing strategy.

Marketing Learning Objectives

Towards achieving the BSBA marketing option learning goal, the student will be able to:

  1. Design and implement an integrated marketing communications strategy and program;
  2. Assess a marketing distribution system and a retail marketing mix;
  3. Identify new product opportunities and manage the product life cycle and systematic product development process;
  4. Organize, measure and analyze relevant marketing information to provide recommendations for marketing decision making; and
  5. Evaluate global macro environmental trends and their impact on the elements of marketing strategy and programs.

View the curriculum requirements.

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China »

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United Arab Emirates »

Gantasala Prabhakar
Abu Dhabi

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(+971) 2 4048 658
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