International Business Learning Goal
At the successful completion of the BSBA with an option in International Business, students will be able to analyze the global business environment for a multi-national firm, and develop international business strategies to enhance sustainability.
International Business Learning Objectives
Towards achieving the BSBA international business learning goal, the student will be able to:
Survey environmental factors and their impacts on the decision making process of a multinational;
Analyze the international economic environment for a firm operating in a global setting;
Integrate social media and emerging technologies to leverage opportunities in the global environment;
Apply international financial management concepts to enhance the value of the firm; and
Determine how marketing principles are utilized by international firms.
View the curriculum requirements »