Veneta Sotiropoulos, Ph.D.
Department: Marketing Studies
Rank: Assistant Professor
Primary Domain of Expertise: Marketing
Education: Ph.D. - HEC Business School, University of Montreal
Member of NYIT since: 2007
Administrative Title: Director of Professional Enrichment (Abu Dhabi)
Office: 26 W. 61st Street, Room 305
Representative Intellectual Contributions
Sotiropoulos, V., d'Astous, A. (2013) "Attitudinal, self-control, and social norms, determinants of young consumers: propensity to overspend on credit cards;" Journal of Consumer Policy; 36(2): 179-196.
Gray, E. H., Gray, I, Sotiropoulos, V. (2013) "Reducing costs, increasing quality through organizational technological change: a case study in a hospital setting;" presentation at the Eurasian Business and Economic Society Conference; January 2013; Rome, Italy.
Sotiropoulos, V. (2013) "Marketing segmentations and positioning;" presented at the School of Design, Philadelphia University; Philadelphia, PA.
Sotiropoulos, V. and d’Astous, A. (2012) “Social networks and credit card overspending among young adult consumbers;” Journal of Consumer Affairs 46:(2) (early view online).
Sotiropoulos, V. and Harris, P. (2012) “The interpretive approach in consumer research: a brief overview;” International Journal of Research in Management 2(2):152-161.
Sotiropoulos, V., Hadjiharalambos, C. and Harris, P. (2011) “Consumer perceptions of brand imagery in luxury brands: an exploratory investigation;” British Journal of Economics, Finance and Management Sciences 3 (1); 161-166.
Sotiropoulos, V. (2011) “The impact of implicit versus descriptive norms on overspending on credit cards in young UK consumers;” Business Research Forum, School of Management, New York Institute of Technology, New York, NY, USA.
Sotiropoulos, V. (2011) “Networks and credit card debt;” Business Research Forum, School of Management, Plymouth University, Plymouth, UK.
Sotiropoulos, V., d’Astous, A. and Liu, S. (2011) “Overspending on credit cards: an investigation using the theory of planned behavior;” Conference for the Institute for Business Research and Finance Research; January 2-5; Las Vegas, NV, USA.
Sotiropoulos, V. (2010) “Why we overspend on credit cards;” Business Research Forum, School of Management, New York Institute of Technology; October; New York, NY, USA.
Sotiropoulos, V. (2010) “The impact of social factor on overspending on credit card;” Annual European Conference of the Association for Consumer Research, Royal Holloway, University of London; June 30 – July 3; London, UK.