|Deborah Cohn, Ph.D.|
Department: Marketing Studies
Rank: Associate Professor
Primary Domain of Expertise: Marketing
Education: Ph.D. - Baruch College (CUNY)
Member of NYIT since: 2010
Administrative Title: Director of Professional Enrichment (New York)
Representative Intellectual Contributions:
Cohn, D., Vaccaro, V., Ahlawat, S. (2010) "Diffusion of innovation, marketing strategies, and global consumer values for a high technology product;" International Journal of Business Strategy 10(3):113-128.
Cohn, D. (2010) "Exploring origins of ethical company/brand perceptions - a consumer perspective of corporate ethics;" Journal of Business Research 63(12):1267-1268.
Cohn, D., Vaccaro, V. (2010) "Green marketing, diffusion of innovation, and global consumer values for sustainability;" Northeast Business & Economics Association; September 30-October 2; Morristown, NJ.
Cohn, D., Vaccaro, V., Ahlawat, S. (2010) "The relationship of diffusion of innovation and adoption of a high technology product to market strategies and global consumer values;" Korean Academy of Marketing Science and Society for Marketing Advances; 2010 Global Marketing Conference; September 9-12; Tokyo, Japan.
Cohn, D., Schiffman, L. G. (2009) "Are they playing by the same rules? A consumer gifting classification of marital dyads;" Journal of Business Research 62(11):1054-1062.
Cohn, D., Schiffman, L. G., Sherman, E. (2009) "An examination of a firm-level model of green marketing strategies;" Global Business and Technology Association Eleventh Annual International Conference; July; Prague, Czech Republic.
Cohn, D., Schiffman, L. G., Sherman, E. (2008) " Looking in on global consumer-users: to develop better product feature sets;" Tenth International Conference of the Global Business and Technology Association Proceedings: 1012-1019; July 8-12; Madrid, Spain.
Cohn, D., Schiffman, L. G., Sherman, E., Jeong, J. (2007) "An investigation of the opening blog page: preferences for text or pictures;" Ninth International Conference of the Global Business and Technology Association; July 3-7; Taipei, Taiwan.
Campus: Manhattan/Old Westbury
Office: 26 W. 61st Street 422/Wisser Library 314