Binh Nguyen, Ph.D.


 Binh Nguyen, Ph.D.
   
  School: Management
Department: Marketing Studies
   
 

Rank: Assistant Professor
Primary Domain of Expertise: Business-to-Business and relationship Marketing
Education: Ph.D. - Oklahoma State University
   
  Member of NYIT since: 2011
Administrative Title: Director of Student Advancement

Representative Intellectual Contributions:

Wei, Y., Frankwick, G. & Nguyen, B. (2012) “Should Firms Consider Employee Input on Reward System Design? The Effects of Participation on Market Orientation and New Product Performance;” Journal of Product Innovation Management 29(4):546-558.

Nguyen, B. & Frankwick G. (2010) “Exploring Organizational Ambidexterity in Market Information Processing and Research and Development in New Product Development Process;” presented at the AMA Summer Marketing Educators' Conference, Boston, Massachusetts.

Nguyen, B. & Frankwick, G. (2010) “The Influence of Internal Relationship Quality on External Relationship Quality and Company Performance;” presented at the Association of Collegiate Marketing Educators Conference, Dallas.

Nguyen, B., Yinghong W. & Frankwick G. (2007), “The Missing Link between Reward Systems and New Product Innovation: The Role of Market Orientation;” presented at the PDMA Research Forum, Orlando, Florida.

Contact Information

Phone: 604.639.0942 X5910


E-Mail: bnguye05@nyit.edu
Campus: Vancouver
Office: Room 1707; 701 W Georgia St., Vancouver, BC