Department: Marketing Studies
Rank: Assistant Professor
Primary Domain of Expertise: Business-to-Business/Relationship Marketing
Education: Ph.D. - Oklahoma State University
Member of NYIT since: 2011
Administrative Title: Director of Student Advancement
Office: 701 W Georgia St., Room 1707
Phone: 604.639.0942 x5910
Representative Intellectual Contributions
Wei, Y., Frankwick, G. & Nguyen, B. (2012) “Should firms consider employee input on reward system design? The effects of participation on market orientation and new product performance;” Journal of Product Innovation Management 29(4):546-558.
Nguyen, B. & Frankwick G. (2010) “Exploring organizational ambidexterity in market information processing and research and development in new product development process;” presented at the AMA Summer Marketing Educators' Conference; August 13-16; Boston, Massachusetts.
Nguyen, B. & Frankwick, G. (2010) “The influence of internal relationship quality on external relationship quality and company performance;” presented at the Association of Collegiate Marketing Educators Conference; March 2-6; Dallas, Texas.
Nguyen, B. (2010) "Interfirm adaptation: an ambidextrous perspective;" ISBM Academic Conference; August 11-12; Boston, Massachusetts.
School of Management