||Binh Nguyen, Ph.D.|
Department: Marketing Studies
Rank: Assistant Professor
Member of NYIT since: 2011
Administrative Title: Director of Student Advancement
Representative Intellectual Contributions:
Wei, Y., Frankwick, G. & Nguyen, B. (2012) “Should Firms Consider Employee Input on Reward System Design? The Effects of Participation on Market Orientation and New Product Performance;” Journal of Product Innovation Management 29(4):546-558.
Nguyen, B. & Frankwick G. (2010) “Exploring Organizational Ambidexterity in Market Information Processing and Research and Development in New Product Development Process;” presented at the AMA Summer Marketing Educators' Conference, Boston, Massachusetts.
Nguyen, B. & Frankwick, G. (2010) “The Influence of Internal Relationship Quality on External Relationship Quality and Company Performance;” presented at the Association of Collegiate Marketing Educators Conference, Dallas.
Nguyen, B., Yinghong W. & Frankwick G. (2007), “The Missing Link between Reward Systems and New Product Innovation: The Role of Market Orientation;” presented at the PDMA Research Forum, Orlando, Florida.
Phone: 604.639.0942 X5910
Office: Room 1707; 701 W Georgia St., Vancouver, BC