Department: Marketing Studies
Primary Domain of Expertise: Marketing
Education: Ph.D. - Columbia University
Member of NYIT since: 1980
Administrative Title: Executive Director of Indirect Assessment
Campus: Old Westbury
Office: Wisser Library 324
Representative Intellectual Contributions
Poczter, A. (2013) "Concept testing new products: errors vs. segmentation variables;" Journal of Applied Business Research; 29(2): 545-552.
Poczter, A. & Poczter, S. (2010) "Conceptual roots and synergistic communalities in economics and marketing;" Journal of College Teaching and Learning 7(4):7-15.
Gill, A., Tibrewala, R., Poczter, A., Biger, N., Mand, H. S., Sharma, S. P. & Dhande, K. S. (2010) "Effects of transformational leadership on student educational satisfaction and student stress;" The Open Education Journal 3:1-9.
Poczter, A. (2009) "Reconnecting economics and marketings;" IABR Business Conference Proceedings; San Antonio, TX.
Poczter, A. (2009) "How to see the world from Madison Avenue, USA.;" IABR Business Conference Proceedings; San Antonio, TX.
Poczter, A. (2009) "Elements of marketing strategy;" Center for International Business Studies, NYIT - School of Management, October 20, 2009.
School of Management