Abram Poczter, Ph.D.

Abram Poczter

Abram Poczter, Ph.D.

School: Management
Department: Marketing Studies

Rank: Professor
Primary Domain of Expertise: Marketing
Education: Ph.D. - Columbia University

Member of NYIT since: 1980
Administrative Title: Executive Director of Indirect Assessment

Campus: Old Westbury
Office: Wisser Library 324
Phone: 516.686.7708
E-Mail: apoczter@nyit.edu

Representative Intellectual Contributions

Poczter, A. (2013) "Concept testing new products: errors vs. segmentation variables;" Journal of Applied Business Research; 29(2): 545-552.

Poczter, A. & Poczter, S. (2010) "Conceptual roots and synergistic communalities in economics and marketing;"  Journal of College Teaching and Learning 7(4):7-15.

Gill, A., Tibrewala, R., Poczter, A., Biger, N., Mand, H. S., Sharma, S. P. & Dhande, K. S. (2010) "Effects of transformational leadership on student educational satisfaction and student stress;" The Open Education Journal 3:1-9.

Poczter, A. (2009) "Reconnecting economics and marketings;" IABR Business Conference Proceedings; San Antonio, TX.

Poczter, A. (2009) "How to see the world from Madison Avenue, USA.;" IABR Business Conference Proceedings; San Antonio, TX.

Poczter, A. (2009) "Elements of marketing strategy;" Center for International Business Studies, NYIT - School of Management, October 20, 2009.

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