GOING ONCE, GOING TWICE ...
Renowned auctioneer David Reynolds, who serves as master of ceremonies, has been part of the Gold Coast Classic since its inception. The key to the event’s success, he notes, is being familiar with its history, the personalities in play, and how they like to bid on auction lots.
“Auctioneers are really good at connecting with audiences,” says Reynolds. “At any moment, you’re talking to five people at the same time. But those five people change with each lot. You need to identify who the potential bidders are quickly.”
Born in London, Reynolds began his auctioneering career by spending three days at a Los Angeles library studying wine to land a sales position at The Wine Merchant of Beverly Hills.
“That effort, combined with my British accent, landed me the job,” he says. Reynolds has since become one of the most sought after auctioneers for art, travel, and culinary fundraisers.
A big part of fundraising is finding something that resonates with people, says Reynolds. “Connecting people who have money with the people who need it is a very good thing. With food and wine at the Gold Coast Classic, that’s a very easy connection.”
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