Growing up in China’s Yunnan Province, Cathy He (M.B.A. ’06) never guessed she’d be selling “TV-on-a-chip.”
But today, as business development director of Sunnyvale, Calif.-based Telegent Systems Co. Ltd., the NYIT graduate (who works out of her company’s Shanghai office) is responsible for analyzing global market surveys, researching competitors, developing new business strategies, and increasing Telegent’s global consumer base.
The company’s products enable the reception of live, free-to-air analog and digital broadcast television in cell phones and other portable consumer devices. “When other companies are fighting for the five percent of digital mobile TV users, our company focuses on the remaining analog users,” says He. “We are the first and probably only company in the world that focuses on analog mobile TV chips.”
Since 2007, her company has shipped more than 80 million units. The technology isn’t available in the United States yet but in Asia, Europe, and Latin America, sporting an antenna on your cell phone sends a signal to others that you are carrying a TV-enabled device.
Telegent counts among its customers more than 100 device manufacturers, including one of the top five global cell phone manufacturers, two of the top five mobile handset manufacturers in Taiwan, and the top 10 design houses in China.
He, who is in her fourth year at Telegent, prepares to meet bigger challenges in the future. She earned her M.B.A. degree through NYIT’s partnership with Jiangxi University of Finance and Economics and credits her education with helping her develop winning corporate strategies and gain a solid understanding of operations management.
“I made many friends at NYIT, and we often share our experiences and management strategies, even today,” she says.